This category is about internet marketing strategies and sales conversion strategies for your online business. This will include information on copywriting and psychological triggers.
In the pre-launch phase of Hangout Cash Code, we have also been interviewed by Mike Thomas, also known as Mike From Maine. Mike runs a very popular video interview business via Skype and we were flattered to be asked for an interview. As I said to him, ‘I almost feel that I know you’ even … Read more
Yesterday I was interviewed by James Knight & Kristie Chiles about The Hangout Cash Code. You can see the interview below and as you will see they are gracious interviewers. I was thrilled to meet them as I have bought some of their video products in the past and their training will no doubt have … Read more
Han Fan (the internet man) is promoting Hangout Cash Code which launches on 1st August 2014 at 3 p.m. EST. The interview took place at around 2 a.m. in the morning so if Chris Cole and I look a little tired and our mind is wandering from time to time, you know why! Chris is … Read more
I’m pitching to a business, CCL Group, which runs a digital forensics course here in Stratford-upon-Avon. I had the crazy idea that rather than telling them that I knew a little bit about SEO and video marketing, why don’t I just make a 2 minute video and rank it. So this is just a test … Read more
The Fisherman Analogy: I am currently going through The IM System by Kenster – this is a comprehensive training on the art and science of internet marketing with a heavy emphasis on the importance of mindset. One of the interesting articles in THE IM System makes the analogy between internet entrepreneurs and the fisherman who … Read more
For several weeks now I have been working on a product entitled Hangout Cash Code in partnership with Chris Cole. At the beginning of the year, I set myself the goal of really mastering Google Hangouts as part of my 2014 business plan. So when Chris Cole approached me to help him to build out … Read more
This diagram lays out the basic internet marketing model that applies to all online businesses. There are nuances to this model that will impact on your success but this is the core model. Nuances could be things like: creating content in multiple modalities to encourage consumption exit pop-ups on squeeze and sales pages viral … Read more
I’ve just added the ability to make sketch videos to the video formats that I can create. Here is the first test video that I made: This is a very rough and ready test but I think it shows the potential of this format where it is possible to spend a lot of money to … Read more
I have uncovered a technique for getting ranked #1 on YouTube within 17 minutes for my chosen keyword. This was just a test to see if it works. My video may have ranked even quicker than 17 minutes because it took me 17 minutes to check the ranking after posting the video! This did not … Read more
Do you know what to do when you have products to sell? The answer is not ‘create another product’! (which is what I have tended to do over the last few years.) Here is what Dennis Becker said in a recent thread on Facebook: Eric Louviere recommends spending 90% of your time on sales, which … Read more
If you are failing to make sales online, have you considered whether or not poor copywriting is killing your conversions? It doesn’t matter how good your product is – if you cannot get it into the hands of customers then it will not have the opportunity to be a success. The definition of copywriting in … Read more
I’ve just purchased a course called Webinar Alchemy by Glen Kirkham. It is a high-ticket course but the webinar was presented so well that I wanted to learn how to do it myself. As you will know from previous posts, I am sniffing around Google Hangouts. In fact, I am creating a product called ‘Hangout … Read more
I am now able to create videos with VideoMakerFX. I have the Pro version of this great product and it really is a game-changer. I have decided to offer a service where I will create videos for other businesses and created this promotional video for this new service: I think you’ll agree, that’s pretty special. … Read more
Google Hangouts have given marketers a low-cost entry into creating webinars – it’s a technology that I intend to master for my own business. Webinars have great conversion rates and coupled with Google Hangouts, that rank well for keywords on Google, represent a great way to create content and to market your business. Here are … Read more
As a bonus to a video product I have just bought was a package of nice free background images with a reseller license. These images were part of a previous paid product by Todd Gross and he has now bundled them as a bonus with a new product. I therefore though that I would offer … Read more
I’m preparing for my latest challenge – at least one WSO a week. That’s quite a challenge for me since I have not launched many WSO’s. (Also, I am babysitting my grandchildren for part of the time in April during the Easter break.) I first came across the idea of launching multiple WSO’s from Sean … Read more
The new Tiger Feet website launch is today, less than one week after I accepted the brief from my customer. The first iteration of the website went by the board within 24 hours! After a discussion with my customer, I realised that she wanted some enhancements to the design that the previous theme I was using … Read more
I think we all under-estimate the power of our personal story. Hopefully this article will make you think about how you are using your personal story in your business. I am currently thinking hard about mine. My sister is taking speaking lessons from a top speaker called Bo Eason and I discovered the video below … Read more
In this video I outline a source of free graphics that you may have overlooked. In fact it is a completely authentic and engaging source of graphics that will be great for your personal branding. It is easy to build up a nice library of graphics that you can use in future projects and they … Read more
For me, green screen video is the new frontier. I’ve been watching my online friends, Chris Cole and Matthew Houghton, creating incredible videos and have been wondering how they did it. (If you want to join in the magic then this is the Facebook Group that you need to join: https://www.facebook.com/groups/580398582047648/ and I recommend that you subscribe … Read more
Have you got what it takes to make it in sales or in business? This video clip pretty much tells you how it is and the sales mindset required for success. The 5 minute message is – give up now if you haven’t got what it takes and go and get a job. As Frank … Read more
I listen to Dennis Becker. He’s someone that I can relate to. He struggled for many years to make an income online. He finally made a breakthrough by successfully promoting the Xbox with Google Adwords and has not looked back. Now he runs a membership site called Earn1KADay. It is just about the only recurring … Read more
It’s the weekend, so I did a bit of playing around with badges on Photoshop. From a branding point of view it is always nice to have a few graphics in the locker. I believe graphics play an important part in creating attractive and appealing marketing collateral. Many coaches advocate that you should outsource your … Read more
In my last blog post, I mentioned that I was creating a WordPress Marketing System for my sister who is a health consultant called Wake Up To Health. This overview video sets gives you an idea of what I have created for her. I have created additional videos showing her how to get started with … Read more
Setting up sales funnels appears difficult if you are just starting out in internet marketing. Let me show you how to make this easy on yourself. Whilst I have created some funnels myself, I’ve not always been thrilled by the aesthetic result. I was therefore interested that someone on the Warrior Forum was offering their … Read more
Every entrepreneur has to ask the question ‘What Am I Selling?‘ This is not a superficial question because it is critical to the way in which I market my business. Charles Revlon said that whilst they manufactured cosmetics, they were really in the business of selling ‘Hope’ – selling ‘hope’ to women who wanted to … Read more
I’ve decided that my next product should be Email-ATM – it’s a product that’s all about email marketing. In the past, this has not been an great area of strength (or interest) for me: I’ve lacked a proper strategy I’ve lacked consistency I’ve really failed to focus on this area of my business This is … Read more
You are probably already aware that emails in the cloud are a great way of reducing the long-term cost of your email marketing. The popular email auto-responders like Aweber and Get Response have conditioned us into believing that we need to pay more the bigger our list gets and the more emails that we send … Read more
This week I have been reviewing the thorny question – where to get traffic from? This is one of the most pressing questions that I have at the present moment. I have plenty of products and I now need to start promoting what I have created. A number of my sales letters require a bit … Read more
The Way of the Warriors is coming 15th January 2014 I have finally moved The Way of the Warriors (- this is my membership site that has a high-value eBook on a proven internet marketing strategy-) onto the launch pad – it is scheduled for launch on 15th January 2014. Why so long you may … Read more