Categories : Copywriting

 

If you are failing to make sales online, have you considered whether or not poor copywriting is killing your conversions?  It doesn’t matter how good your product is – if you cannot get it into the hands of customers then it will not have the opportunity to be a success.

The definition of copywriting in Wikipedia is this:

“Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.”

This definition implies that writing with the purpose of selling something is a different kind of writing.  Copywriting is therefore a skill that has to be acquired because it is different to the normal way that you write.

Top copywriters can command large fees because creating copy that converts well is a highly-regarded skill which will make or break the sales of your products and services.

Perhaps the biggest mistake made by online entrepreneurs is the failure to create copy that converts well.

If you fail in this area, your sales will be sub-optimal, your traffic will be expensive because you have to drive more of it to reach your sales  goals and you will find it difficult to attract affiliates.

A LOT of your success or otherwise will be dependant on your copy.

I was therefore interested to find a product called Advantage Bot (- a horrible name! -) which can predict whether or not your copy will convert well with an 85% success rate.

AdvantageBot contains a built-in database of over two hundred and seventy thousand profitable and unprofitable ads. It allows you to score your own text against this database for profitability.

Advantage Bot

You can use this tool for:

  • Sales pages – to craft killer headlines, body copy, stronger bullet points, powerful calls to action and more
  • Email marketing – to create subject lines to boost your open rates and powerful calls to action to increase the click through rate
  • Ad campaigns – to boost the click through rate and to reduce your testing costs
  • Scripts – use the tool to create your video scripts to increase conversions

I own Advantage Bot and you will find that it throws up some interesting results.  For example, if you are looking for the wording for a call to action button, you can put variations into Advantage Bot to determine which has been scientifically proven to convert better – is it ‘Buy Now’ or ‘Add to Cart’?

If you chose the latter option then you would be right!  But you wouldn’t know it without testing – this tool removes the need for testing. Here is an outline of the scoring system:

Advantage Bot Scoring System

However, you may still want to test whether it works for you and whether you can improve your results.  So Advantage Bot also comes with a little tool called A/B Optmizer which allows you to split-test any of your copy just to check that Advantage Bot was correct – Advantage Bot is statistically right only 85% of the time so it is not fool-proof!  This is how the AB Optimizer interface looks – really clean and simple:

AB Optimizer

Here are some useful copywriting tips that came with Advantage Bot:

Copywriting Overview

Copywriting Headlines

Copywriting - The Power of 3

Copywriting Sub-Headlines

Copywriting USPs

Copywriting - The Power of 3

Copywriting - Guarantees

I recently held a Hangout with Carl Picot who has released a product called Millionaire Copywriting Mastermind.  If you listen in to this interview Carl you will hear that we both agree that copywriting is possibly THE most important skill for an internet marketer.

Millionaire Copywriting Mastermind is a collection of interviews with some of the top copywriters around today who reveal some of the methods that make them some of the most in-demand copywriters.  Whilst Advantage Bot will enable you to carry out tests without spending money, Millionaire Copywriting Mastermind will help you to come up with the copy to test so both products complement each other.

If you purchase either Advantage Bot or Millionaire Copywriting Mastermind through my links then I would be happy to give you a copy of my report entitled ‘The Ultimate Copywriting Swipe File’ which is a report that I prepared based on a thread in the Warrior Forum where the Warriors revealed their favourite copywriting  swipes.  I compiled this information into a handy little report with links to the resources.

If poor copywriting is killing your conversions then these two products – Advantage Bot (which comes with A/B Optimizer) and Millionaire Copywriting Mastermind – will undoubtedly help you.

 

 

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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