Categories : Internet Marketing & Sales


I think we all under-estimate the power of our personal story.  Hopefully this article will make you think about how you are using your personal story in your business.

I am currently thinking hard about mine.

My sister is taking speaking lessons from a top speaker called Bo Eason and I discovered the video below which I think you will find fascinating – it’s entitled The Power of Your Personal Story.

He makes the point that we are each our own global brand – we are each completely unique and it’s the only completely unique brand that most of us own and it can’t be replicated by anyone else.

It’s then a question as to what extent we can touch other people with our story and how many people we can reach with our story.

Watch closely how Bo uses his whole body to express himself to tell his story.

He also makes the point that our job as entrepreneurs is an expression of who we are and if we tell our story correctly our clients will get caught up in the whirlwind which is our dream for our business.

People want YOUR story because that’s the best story we have, it’s our biggest asset and it is ours and ours alone.

You may be thinking that you don’t have a good story to tell, but Bo Eason easily deals with that objection in the video , so it is well worth watching – observe closely because this guy is charging wads of money as a speaking consultant (- my sister is paying $15,000 for a 3-day group consultation to perfect her 3 minute personal story -) and you are getting this for free!

(Note – the video starts slowly but stay with it and you will be rewarded – just after 4 minutes it really gets going.)

If you get this, you will have the power to affect others with the delight you take in yourself!  That’s the power of our personal story…

N.B. Coincidence – at 17:31, the blonde lady sitting to the right of the bloke speaking (as you look at the video) is Ann Sieg. It was her training that started me off in internet marketing. A very classy lady and an excellent marketer who mainly trains network marketers.


Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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