Category Archives : Copywriting


The Puppy Dog Close

The Puppy Dog Close

The ‘Puppy Dog Close’ goes like this. The pet store lets you take home the cute puppy for a few days to see if you like it on the basis that, if you have any problems, they will give you a free refund. The psychology behind this is to remove the risk of purchase i.e. […]

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Copywriting – The ‘Magazine’ Strategy

magazine copywriting

I expect that you are already aware of the copywriting ‘magazine’ strategy.  I have heard it myself many times before and it is therefore easy to dismiss with an ‘I already know that’ mindset and move on to the next thing. I was listening to a webinar by Ryan Lee and he mentioned it again. […]

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