Categories : Email Marketing


I’ve decided that my next product should be Email-ATM – it’s a product that’s all about email marketing.

In the past, this has not been an great area of strength (or interest) for me:

  • I’ve lacked a proper strategy
  • I’ve lacked consistency
  • I’ve really failed to focus on this area of my business

This is massively stupid because this is a key area for any online business – creating a list and communicating with that list.  It’s not as if I don’t know what I should be doing!  In the past, I’ve bought a number of products on email marketing and it’s now a question of putting it all into practice.

These are some of the things that I am planning to put into place as I create Email-ATM as a product:

  • 7 day-follow-up series for each list
  • after 7 days, my lists will receive daily broadcast emails with a mixture of value and promotional information
  • I will be formatting and structuring my emails better
  • emails will be created within a relevant framework that makes sense to my customers
  • emails will be planned for at least 90 days and eventually longer
  • I will be monitoring open and click through rates with a view to improving my performance
  • I will be cleaning up my lists on a regular basis
  • I will create an avatar of my ideal customer
  • promotions will be carefully selected to be relevant to the storyline of my emails which will follow my consulting framework (see Businessstoryboards)

I’ve already created a number of high value bonuses, (some  from PLR material) that I hold:

  • The Ultimate Copywriting Swipe File – this is a collectionof links to free copywriting resources recommended by Warriors on the Warrior Forum
  • Surefire Solo Ads – this is all about building a list and making money with solo ads
  • Emails in the Cloud – as you list gets bigger, the costing of sending emails rises.  You can mitigate by using ‘the cloud’ to send emails – this training shows you how to use Mail Jet.
  • Get Response Training – I generally use Aweber as my auto-responder supplier, but it is useful to know about other solutions like Get Response. This training shows you how to maximise your use of Get Response.

Alongside the development of Email-ATM, I am going to put more effort into growing my list as follows:

  • driving more traffic to
  • more squeeze pages and funnels (one coach I know has 50!)
  • better monitoring & testing of my stats and use of split-testing.
  • increasing my speed of implementation

I have just purchased a ready-made, high-converting affiliate funnel for the first time – I’m going to test this and, if it works, consider purchasing more.  At the very least, I intend to reverse-engineer this funnel to see how it was created.

Traffic sources will be:

  • Facebook Ads
  • Solo Ads
  • Promoted YouTube videos
  • Google Hangouts – I am planning a series of short video workshops that will be keyword optimised.

If you would like access to any of the above bonuses to Email-ATM that are all related to email marketing, then please feel free to make me an offer I can’t refuse!  Alternatively, you will have to wait for the launch of this product.


Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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