Categories : Internet Marketing & Sales Online Business Strategy, Planning and Structure Systems & Processes

 

I’m preparing for my latest challenge – at least one WSO a week.

That’s quite a challenge for me since I have not launched many WSO’s.  (Also, I am babysitting my grandchildren for part of the time in April during the Easter break.)

I first came across the idea of launching multiple  WSO’s from Sean Mize when I bought his WSO entitled ‘How you can make a full-time income selling WSO’s in 2014’.

Sean set himself a target of doing 150 WSO’s in 2013 but came up short on his target – he ONLY did 80!  However, that was enough to generate $65k in sales.

Was it a coincidence then when two of my online colleagues, who know about my product creation skills, approached me to partner on creating a business where we launch one WSO a week?

I will focus on product creation whilst they focus on traffic and email marketing.  We would share the list of buyers.

My first thoughts were that I could be working flat out 100% of the time whilst my partners had the easy end of the stick and would also have time to run their solo ads and coaching business.  They do, however, have a large list from their solo ads business!

On reflection, I think that this partnership would be little different to a normal affiliate relationship and I have decided that it would be worth trying for a month or two and then review progress at the end of April or end of May.

The products would of course be ‘one problem, one solution’ type products that can be consumed within one hour and will sell at $5 to $7 on the front end and up to $17 on the back-end. The back-end will be built from existing products and former WSO’s most of which will be taken down after 7 days or the price increased.

Each product will be on a membership site to cross-sell other products and services.  I will create a membership site clone for fast deployment and easy branding.

Products will be sold through Warrior Plus where I will also be doing product research.  Existing buyers might also tell me what they would like to learn to generate more ideas, if I take the trouble to ask them.

The key to monetisation is the email marketing on the back-end to cross-sell more products.  I would like to get up to 2 or 3 WSO’s a week when I have refined the system but it is important not to run before I can walk!

Initially I am thinking in terms of planning my time like this:

  • – research – 1 day
  • – product planning & sales letter – 1 day
  • – product creation & membership site – 2 days
  • – WSO set-up & funnel testing etc – 1 day
  • – weekend as a buffer and to enable me to do other things and you to do product quality control.

Compared to what Sean Mize advocates, I am planning to take far too long on each part but initially I want to start off ‘slow’ and then if I can get it up to 2 or 3 a week, try for that rather than saying I can do it off the bat.

I think the important thing is to work out a system i.e.

  • carry out research for several products at the same time and / or utilise my existing products better by repackaging them
  • get the planning done in an hour
  • sales letter written in an hour
  • product created in 1 to 3 hours
  • clone a membership site for fast deployment
  • get familiar with Warrior Plus and membership site and auto-responder integration

This will require extreme focus in order to consistently churn out high-quality low-priced products week-after-week.  (Here is a product idea already – showing other people how I am doing it.)

So there it is – my latest challenge is at least one WSO a week.

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

2 Responses to “My Latest Challenge – At Least One WSO A Week”
Read them below or add one

  1. Interesting! I’ve been a reader of Sean Mize for a long time, and have seen this idea of his.
    In fact I was browsing the forum and saw a question asked which I thought would lend itself to just such a WSO.
    Then I decided it would make a good opt in giveaway instead, and now I’m tempted to use the premise as a whole membership/coaching.
    I suspect Sean and others would have kittens and would just say get the WSO out.
    However, I came across Marc Milburn’s coaching, so am holding fire to see how my latest idea fits in with what he offers (I think it will)
    Good luck with the WSO challenge Mark!
    Cheers,
    Gordon

    1. Hi Gordon – thanks for visiting. I find the ‘marketing’ part of internet marketing hard – self-promotion does not come easy to me. This WSO challenge is one way to get myself taking some marketing action.

Leave a Comment

Your email address will not be published. Required fields are marked by *.