The interview took place at around 2 a.m. in the morning so if Chris Cole and I look a little tired and our mind is wandering from time to time, you know why! Chris is currently holding down a full-time job as well as doing his internet marketing so this was a tough call but this is what it takes to succeed.
Han Fan is a super-affiliate – in other words he makes a large full-time income from promoting other peoples products which is why Chris and I were prepared to go the extra mile for him. If Han Fan is behind us, it guarantees a fast start to our launch and some good EPC’s.
It is worth watching this replay just to see how he operates as an interviewer. Prior to the interview, we received a series of generic questions in a document and this enabled us to think about our responses in advance. Prior to the interview starting, Han Fan also talked about what he wanted to cover and how we would respond to ensure that we were ready.
Don’t forget that this is how he makes his living so whatever you think about the interview just know that this is a successful formula for him. You can then model his success for yourself.
The other important point that I want you to get from this interview is the role that we see Hangouts playing in building our online relationships – this is absolutely critical.
Relationships are critical in business and it is difficult to create online hiding behind our computers – it takes time, consistency, effort and skill so the point that Han Fan makes about the fact that you are dealing with ‘real people’ is well made because it is easy to forget when you are dealing with a hidden audience.
Chris and I can already see that Hangouts will be a major part of our strategy to build the ‘know like and trust’ factor to increase our sales conversions and to improve the lives of our customers. The story I tell about how I started in consulting by leveraging my previous banking relationships is 100% true.
Relationships do not appear in any balance sheet but just know that this is really where the money is, not that I think of relationships in those terms. If you just have a passion to help other people to improve their lives then this is the correct mindset to have.
In order to enable you to do this and expand your sphere of influence, you do need to sustain yourself financially and also to finance the lifestyle you want. So the money is only important from that perspective but ultimately you will only be rewarded to the extent that you find a way to add value to other peoples lives and thereby gaining their trust that you can deliver what they want.
With that said, here’s the interview (and note that he has spelt my name wrong in the video title and description!)