Marketing Mockups

Marketing mock-ups are great for branding businesses.  These are graphics that enable us to quickly and easily brand our businesses by placing our own logo or branding material into the image. Here are a few examples for a potential new customer I am working on:

Work For Yourself First

Work for Yourself

Work for yourself first is a mindset that feels totally wrong. Usually the advice is to concentrate on giving your customers the best product or service and success will surely follow. However, in my consulting business I learnt a valuable lesson that may help you. I found my consulting income fluctuating wildly simply because I … Read more

5 Vital Parts

There are 5 vital parts to your information marketing business, regardless of the income level to which you aspire, and the skill you teach your clients, members, buyers, and subscribers. 1) The thing that you teach that changes lives, that solves problems, or relieves challenges. 2) Traffic – A way to get people who have the … Read more

What Does Monetisation Look Like in YOUR Business?

Monetization

What does monetization look like in YOUR business? This is the topic in Sean Mize’s latest email to me and he went on to say: Sometimes I feel like when I see folks working on their business . . . they don’t know WHY they are doing what they are doing.   They don’t have … Read more

Mans Search For Meaning

Mans Search For Meaning

I have been reading ‘Mans Search For Meaning’ by Victor Frankl.  Victor Frankl was a survivor of Auschwitz and also a psychologist. Here is my favourite passage from the book – I will cover how this is relevant to internet marketing and running your own business afterwards: The experiences of camp life show that man … Read more

No Products = Nothing to Sell = No Revenue

No Products = Nothing to Sell = No Revenue – I received a email from Sean Mize with this headline. Frankly, that subject line says a lot . . .not all, but a lot! So often I see folks who are struggling to get their business going online and make money and I see them doing … Read more

Envato Graphics Competition – My Entry

I have entered the Envato graphics competition where there is $2,000 in prizes up for grabs.   The competition is based around the Flex Photoshop Action. Here are my entries: [before-after viewer_position=”center” is_wiggle=”true”] [/before-after] [before-after viewer_position=”center” is_wiggle=”true”] [/before-after]

Act Like Who You Are – Sean Mize

Act Like Who You Are

(This is an email that I received from Sean Mize entitled ‘Act Like Who You Are’ – I am copying it to my blog because this is a great strategy.) There’s a fallacy floating around in the im space that says you have to be a “marketer” and learn to “market” and “sell” and “write copy” … Read more

How To Create An Irresistible Offer

Create An Irresistible Offer

In order to create an irresistible offer you first have to understand the true value of what you are offering. It’s NOT the e-book, audio video or even coaching or any of the products or services that you have to offer! The core value is how what you offer will change the life of your customer i.e. … Read more

What is a good Squeeze Page Conversion Rate?

You may be asking yourself what is a good squeeze page conversion rate? The truth is that this is a bit like asking ‘how long is a piece of string’ because there are a number of critical factors that will influence the conversion rate of any particular squeeze page: Quality of the traffic The ‘quality’ … Read more

#1 Market Research: Using Facebook

Market Research Using Facebook

In this post I want to cover how to do market research using Facebook. Facebook currently has 1.6 billion monthly active users worldwide and they are busy gathering data on all their users.  You can access some of the data through Facebook Audience Insights. Go to your Facebook account and search for ‘Audience Insights’. Simply … Read more

Here’s What Internet Marketing REALLY Is

I started internet marketing full-time in April 2009 but it has always been difficult to explain to others what internet marketing really is.  I’ve struggled to come up with a simple explanation but I recently had a moment of epiphany. I was watching the introduction to one of Eban Pagan’s courses and he suddenly asked … Read more

The Systems Mindset

The Systems Mindset

I’ve just read a ebook called ‘The Systems Mindset’ by Sam Carpenter.  This is his second book – his first book was called ‘Work The System’.  Both books are well worth reading. As I read The Systems Mindset. I decided to note down a few quotations from this 164 page book to give you a … Read more

Internet Marketing Explained

Internet Marketing Explained

‘Internet Marketing Explained’ is my attempt to explain internet marketing as simply and with as much clarity as I can from the perspective of over 6 years of internet marketing experience. It is easy to lose sight of the simplicity of the internet marketing model because there are so many distractions and offers that confuse … Read more

Website Planning Questions

I have set out some website planning questions on a mind map.  These are questions that I need to cover to scope a website design project before quoting a price. I thought that I would add this to my blog because I am certain that I will think of additional things to add to this … Read more