Categories : Digital Products & Services Internet Marketing & Sales

 

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No Products = Nothing to Sell = No Revenue – I received a email from Sean Mize with this headline.

Frankly, that subject line says a lot . . .not all, but a lot!

So often I see folks who are struggling to get their business going online and make money and I see them doing all of kinds of things well-meaning (hopefully) gurus have told them to do . . .

  • like run facebook traffic
  • do click flipping
  • buy and sell things

And then those things don’t work and you get stuck surfing, reading emails, and generally getting lost . . .

But it all comes down to basic economics:

in order to make money, you have to sell something to someone

Reminder: no products = nothing to sell = no revenue

What is your solid plan for creating products to sell and telling the right prospects about them?

(Yes, that’s part 2: you need a list of people who desperately need help and build a relationship with them so that they trust you enough to buy your products)

So many people get half of this equation right – either half – and never make a penny because they don’t have the other half.  (Truth be told, I mastered the craft of creating products long before I mastered the ability to send targeted traffic to them!  It took a long time for me to wake up to the truth that simply creating products was not enough to succeed!)

Making money online is essentially very simple – having something valuable to sell and sending people who will appreciate that value to a page that offers them an opportunity to buy it.

It is better that the ‘something’ you sell is your own product but it doesn’t have to be.  It can be an affiliate product.

In both cases, you should aim to capture the buyers email address so that you can continue to offer further value to your customer.  A buyers email address can be worth much more than the initial sale if you nurture the relationship properly.

So the two essential skills of internet marketing are:

  1. mastering at least one traffic source (preferable a paid source that is scale-able) and
  2. conversions i.e. creating or sourcing valuable products and services, copywriting, sales funnels and other conversion skills like list building, email marketing, re-targeting, creating scarcity etc.

One thing is for certain, if you have no products and nothing to sell, you’ll have no revenue.  If you have a product and send targeted traffic to your offer page, you might just find you are in business!

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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