Categories : Content Creation Internet Marketing & Sales


Content Creation

Imagine if each week you had a theme for the week . . . a big idea you shared with your list.

Your emails were written around that idea, your articles written around that idea, your coaching call done around that idea, your membership lesson around that idea etc

One idea, write one outline, then just expound on your big idea that week each time you teach or write.

You literally "immerse" your clients and subscribers in that one idea that week. A big idea for the week . . and next week there will be a new one!

In Barbara Boxer's book, the Art of Tough, she tells us about when she first began to write, she was frozen - but a mentor told her, you are a good speaker, just speak in front of your typewriter and put the words down.

That works the opposite way too - if you are a writer, but can't speak, just "write" with your mouth - that's what I do when I teach, I just speak what I would have written were I typing instead of speaking.

You see, you have within you the skills that, when released from inside of you, will change other people's lives.

Do you want to change people's lives?

Then you HAVE to document what is inside of you and "productize it" - into audio or video or pdf or article or blog post - or all of them each week.

Don't worry about overlap or teaching the same thing twice - people need to hear things 7-10 times sometimes before they totally grasp it anyhow.

Plus over time when you create 100 lessons, hardly anyone will study them all - so you can overlap training in them - and when someone does hear the same thing twice, it reinforces it.

I hope this is helpful and you will do something with it because if you don't DO anything with what you've just learnt . . . you've wasted your time reading it and I wasted my time writing it!

Will you take action now and create a theme for the week?


Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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