(This is an email that I received from Sean Mize entitled ‘Act Like Who You Are’ – I am copying it to my blog because this is a great strategy.)
There’s a fallacy floating around in the im space that says you have to be a “marketer” and learn to “market” and “sell” and “write copy”
But what if there’s a better way . . . .
just act like who you are
You see, if you are a karate coach and you teach karate . . .what if you did this:
Each day, do a 5 minute video of some move and how to do it and post it on youtube and embed it on your site, and send it to your list and post it on facebook and anywhere else you hang out or have followers
(no marketing, just doing what you do)
at the end of one year you have 365 posts on your site with 365 videos in them and you have 365 videos on youtube
how many of your competitors have 365 videos?
no marketing, just doing what you do
So you ask, how do I “make money” then
what if you were to simply offer a live 3 week class on some sub-topic of karate and charge a fair price?
no marketing, just tell them what it is, like this:
Next week I am starting a 3 week live class where I will teach you:
–> how to break boards (or whatever other things karate teachers teach)
–> how to be centered
–> an easy way to defend yourself
the price is ________
You can sign up here if you want to: (link to pay)
Notice that’s all in an email!
You don’t even need a sales letter, nor any “marketing” words or anything like that!
Just tell them what it is.
Now maybe the following week you decide to record a new set of videos on a different topic. Additional to your youtube daily 5 min videos.
Maybe you do 6 videos on an advanced topic.
You add a membership category or custom post type on your website, and make it a membership.
The 6 videos are preloaded, and you promise to add 2 new videos each month, and live streamed karate demonstration.
That’s really easy to do, only takes a few hours a month.
That is your membership.
You send a non-marketing email out that says:
I am starting a brand new membership where you will get:
–> 6 videos on the ______ advanced topic
–> Each month I’ll be adding 2 new cutting edge videos each month
–> Each month I’ll do 1-2 live streamed karate demonstration and you can ask questions and I’ll answer them for you.
If you want to sign up: (payment link)
Notice, once again, no marketing, no marketing words – just telling them what you are doing.
Now, could you add a “sales page” – sure, but it doesn’t special “marketing words” – just tell them what it is.
And can you send followup emails after the first one that answers questions, tells them more about it, tells them it’s the last day to sign up before it starts, and so on?
But notice how natural all of this is . . .very natural.
You just act like who you are.
A karate teacher.
A scrapbooking teacher.
A blog builder teacher
A list building teacher
A “how to write” teacher.
A “how to record a daily video” teacher (yes, I believe there is a HUGE demand for someone to teach that like I teach “write a daily email”)
A crocheting teacher
A woodworking teacher
A Bible teacher (angle: learn to teach the Bible in an exciting way that people really want to learn from, you could have a daily blog post, a membership with new lessons each month, and a weekly q and a session)
A “how to stay healthy when you get older” teacher
Get the idea.
Whatever you are . . just teach that.
You can do it.’
By the way, if I really wanted to demonstrate that you could do it in any niche like the example I gave in karate, I could copy and paste and switch “karate” into “scrapbooking” or “crocheting” or “Bible Study teaching” or “daily video teaching”
I’ll just do it:
By the way, I hope you are seeing how EASY this is!
Surely it’s not too hard for us all to act like who we are? After all, it takes less effort than acting like someone else!