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Website Cost

How much does a website cost?  

This is a bit like asking 'how long is a piece of string?'​

I noticed that Marks & Spencer recently upgraded their website at a cost of £150m​.  I don't know how you would begin to spend this sort of money on a website.  

Apparently it is not linked to their store stock which means that if you order an item on the website and collect it at a store, it is delivered to the store whether or not they already have the item in stock.  This means that M&S have to carry more stock than necessary.

I have looked at the design of the site and the design is nothing special. ​I therefore decided to do some research on the cost of websites and here are a few findings:

http://www.executionists.com/

The majority small business websites that we design, develop and launch range from $6,000 to $20,000.

Included in the above figure is some of the features below and how they cost them:

  • Custom Content Management Systems — For clients who want to manage their own content the web designer can integrate and customize content management systems (CMS). We work with PHP-based open-source CMS solutions like Drupal and WordPress. Costs for integrating and customizing a CMS can range from $2,000 to $20,000.
  • Training and Documentation – You will need a set of instructions and documentation explaining how to maintain and edit site content. Depending on how extensive the material is, expect to pay from $400 to $1,500.
  • Blog – Many clients request a blog (WordPress or something similar) within their website, customized to reflect their website’s branding and design. Adding a blog ranges from $1,000 to $2,500.
  • For E-commerce shopping carts, catalogs, and payment processing add $1,500 to $5000 or more depending on requirements.
  • Email Marketing Campaigns – Clients that want to gather emails and send out branded email blasts for announcements or newsletters require an email management tool. We can integrate third-party tools such as Graphicmail, Mailchimp or Constant Contact along with an email blast template design. We can even manage your email blasts. $720 and up.
  • Branding/Identity Development – We are often asked to design logos. On the low-end, we start with an eight-hour process that generates about six rough logo concepts. If one of these is chosen, we go through several rounds of edits to arrive at a final version. $900 to $3,500.
  • Style Guides – An online style guide establishes brand consistency and provides for compliance across all your print collateral and online marketing messaging. Basic style guide: $1,440.
  • Targeted Landing – Landing pages are pages that promote a specific product or service. They are usually part of an email, social media, or banner ad campaign. We can design and create these pages starting at $450.
  • News feeds of both your content (outgoing) and adding content to the site (incoming): $400
  • Contact forms and surveys: $300 and up
  • Newsletters: $400 to $900
  • Advertising integration (Google AdWords): $200
  • Photo gallery: $250 to $500
  • Metrics (Google analytics, custom reports, etc.): $200 to $2000
  • SEO (on-page optimization, off-page optimization submission to search engines, etc.): $500 to $4000
  • Social media — Create and manage social media network profile (Twitter, FaceBook, YouTube, Pinterest, Google+, LinkedIn, etc.): $500 to $2000

The 2015 update on their site added this information:

Small Business​ (up to 10 pages)

So how much will my website cost? Here’s our breakdown for a simple website redesign with no custom database or 3rd-party integrations:

Website Breakdown:

Planning – $600 – $1200
UX (sitemap, wireframes) – $0 – $600
Visual Design – $960 – $2400
Programming – $3000- $7200
Content Support – $240 – $600
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $1200

Total Cost: $5,760 – $13,800 *and up, depending on Requirements

Post-launch we definitely recommend a minimum of $500 per month for ongoing, proactive marketing efforts.

Mid-size Business (up to 30 pages)​

Conversion of a mid-size website to out-of-the-box, mobile-responsive website with no major additional enhancements:

Planning / UX (sitemap, wireframes) – $600 – $ 2400
Visual Design – $1200 – $2400 (some visual design elements will need to be modified due to mobile responsive specifications)
Programming – $3800 – $4800 (for smaller websites)
Programming – $4800 – $9600 (for larger websites)
Content Support/ Migration – $600 – $1200
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $2,400

Total Cost: $7,160 – $13,800 for smaller websites *and up, depending on Requirements
Total Cost: $8,160 – $18,600 for larger websites *and up, depending on Requirements

Large-size Business (up to 40 pages)

Large website conversions to an out-of-the-box, mobile-responsive website with no additional enhancements:

Planning / UX – $1,200 – $2,400 *and up
Visual Design – $2,400 – $3,600 (some visual design elements will need to be modified due to mobile responsive specifications)
Content Support/ Migration – $600 – $1800
Programming – $7,500 – $15,500
Client Training / Documentation – $600 – $1800
Testing and Launch – $2,400 – $4,800

Total Cost: $14,700 – $29,900 *and up, depending on Requirements

http://www.atilus.com

Basic Website

A basic website can be created in the $2000 – $5000 range.

This website may or may not allow you to interact in a 2-way conversation with your audience (social networking, blog), transact business directly through your site (ecommerce), or enable you to manipulate and update the pages and content within your site without hiring a web programmer/designer to do it for you (Content Management System does enable this for more $$$).

With our firm, these sites will be responsive using the latest standards to allow your site to look the same on nearly every computer/device and will be Search Engine Optimized (SEO) for greater natural search engine ranking success.

But not all firms code the same and have search engine optimization or online marketing as a top priority. Also,web analytics are provided with every site we build to track and ensure your web success.

A PROPERLY DESIGNED SITE (UPDATE IT YOURSELF) – $7500- $30,000


CUSTOM WEBSITE DESIGN PRICE – $15,000- $100,000+

For our basic e-commerce websites, our own pricing starts at $20,000 and quickly scales up from there.

http://www.netchimp.co.uk

Basic customised website

Up to £3,000

What you should expect:

·
Basic customisation of an existing theme branded to your company requirements based on WordPress, Joomla or another CMS framework

·
Content and image sliders

·
Contact forms

·
Opt-in forms

·
Photo galleries

·
Social media integration

·
Blog

·
Basic keyword optimisation

·
Cross browser compatibility

·
Sitemaps

What you won’t get:

·
Copywriting or content creation

·
Photography and video

·
Branding or a logo

·
Search Engine Optimisation

·
Keyword research and content optimisation

·
In-depth conversation optimisation

·
E-commerce or shopping cart

·
custom coding or functionality

-Integration to back office systems

Partially customised e-commerce design

£3,000 to £5,000

At this price point you can expect an e-commerce website using a customised theme that matches you corporate brand. You can also add responsive design.

What you should expect:

·
A customised theme branded to match your corporate identity based on WordPress, Joomla or another CMS framework

·
Content and image sliders

·
Basic e-commerce or shopping cart functionality

·
Contact forms

·
Opt-in forms

·
Photo galleries

·
Social media integration

·
Blog

·
Basic keyword optimisation

·
Cross browser compatibility

·
Responsive design so your website works properly on tablets and smartphones

·
Sitemaps

What you won’t get:

·
Copywriting or content creation

·
Photography and video

·
Branding or a logo

·
Search Engine Optimisation

·
Keyword research and content optimisation

·
In-depth conversation optimisation

·
custom coding or functionality

·
Integration to back office systems


Fully customised design

£5,000 to £10,000

You can expect more customised functionality that is tailored to your exact needs. You could also add in keyword research and basic search engine optimisation. You may also get some copywriting to ensure you get the correct message over to your target market.

What you should expect:

·
A fully customised theme branded to match your corporate identity based on WordPress, Joomla or another CMS framework

·
Content and image sliders

·
Basic e-commerce or shopping cart functionality

·
Contact forms

·
Opt-in forms

·
Photo galleries

·
Social media integration

·
Blog

·
Basic keyword optimisation

·
Cross browser compatibility

·
Responsive design so your website works properly on tablets and smartphones

·
Sitemaps

·
Search Engine Optimisation

·
Keyword research and content optimisation

·
Copywriting or content creation

What you won’t get:

·
Photography and video

·
Branding or a logo

·
In-depth conversation optimisation

·
custom coding or functionality

·
Integration to back office systems

All inclusive website

£10,000 to £30,000

At this price level you will be able to sit back and relax and let the design team look after almost everything – such as content creation and branding.

What you should expect:

·
A fully customised theme branded to match your corporate identity based on WordPress, Joomla or another CMS framework

·
Content and image sliders

·
Basic e-commerce or shopping cart functionality

·
Contact forms

·
Opt-in forms

·
Photo galleries

·
Social media integration

·
Blog

·
Basic keyword optimisation

·
Cross browser compatibility

·
Responsive design so your website works properly on tablets and smartphones

·
Sitemaps

·
Search Engine Optimisation

·
Keyword research and content optimisation

·
Copywriting or content creation

·
Branding or a logo

·
In-depth conversation optimisation

What you won’t get:

·
Photography and video

·
custom coding or functionality

Integration to back office system


Bespoke website

£30,000 – £50,000

The key phrase here is ‘bespoke’. This is where the web design team can define all your requirements and you sit back and watch the solution happen – from branding to integration of your back office systems almost everything is included. You can add all of the functionality you desire and expect a fully compatible, mobile friendly site.

The e-commerce elements will be customised to your exact requirement and should support large and complex product ranges. However, copywriting will be more difficult so it hasn’t been included.

What you should expect:

·
A fully customised theme branded to match your corporate identity based on WordPress, Joomla or another CMS framework

·
Content and image sliders

·
Basic e-commerce or shopping cart functionality

·
Contact forms

·
Opt-in forms

·
Photo galleries

·
Social media integration

·
Blog

·
Basic keyword optimisation

·
Cross browser compatibility

·
Responsive design so your website works properly on tablets and smartphones

·
Sitemaps

·
Search Engine Optimisation

·
Keyword research and content optimisation

·
Branding or a logo

·
In-depth conversation optimisation

·
custom coding or functionality

·
Integration to back office systems

What you won’t get:

·
Photography and video

·
Copywriting or content creation


The sky’s the limit website

£50,000+

If you are large company or multi-national then budget isn’t a restriction so you can have anything you want. No limits.

http://webdesign.expertmarket.co.uk


Basic Website – £700 – £2,000


The market average for a basic website in the UK is around £1,000. You will have to balance cost with quality. With a basic website, you can expect to get a simple template where your audience can learn about your business. These websites are a great way to give you a space on the web to showcase your company's products or services.

Custom Website - £3,000 - £6,000

Expect to pay around £4,000 for a custom built website. A custom website can be tailored to your specific requirements to reflect your business in the best way possible.

Expect to pay around £4,000 for a custom built website. A custom website can be tailored to your specific requirements to reflect your business in the best way possible.

Many businesses choose to get a custom website designed since it offers something unique to visitors. Usually, custom websites will take much more time to build. This is because they will often include custom CSS and XHTML coding – to provide consistency on every interface.

Designers working on a custom website will usually take into consideration optimisation for most search engines so that your keywords rank well.

Content Management System (CMS)

You can expect to pay anywhere from £2,000 - £6,000 for a website with a full CMS integration. This will of course depend on your specific requirements. The advantage of having a website with a CMS is that they are usually created with both aesthetics and functionality in mind.

With a CMS interface, you are given the freedom to make changes and update content. You can create as many pages as you want and manipulate pictures and media as you require.

Please keep in mind the above prices are an average for UK web builds and will vary depending on the agency or designer you hire.

http://platowebdesign.com

Simple custom-designed websites (1-10 pages): $400-$10,000

ex. Designing a site from scratch

Complex sites (10+ pages or sites with lots of programming): $10,000-$25,000

ex. A custom social media site or web application

Just for reference - your typical small business site generally costs between $2,000-$6,000.

http://www.webpagefx.com

$2,250 - $10,000

For ...a small business that wanted a professional web site with approximately 15 pages, website hosting, email hosting, a domain name, and an aesthetic quality level of around 7/10.

These indicative prices are quite confusing and leave a lot of room for negotiation in my opinion.  Some of the costs seem outrageously high compared to the time necessary to implement them.

I suppose much will depend upon the overheads of the business.  For example, if a design agency is operating from an expensive city location with a lot of fixed overheads, it will be necessary to reflect that in their pricing.

Getting away with some of these prices is dependent on the customer not having a clue what is involved in implementing the features quoted for and it would be an interesting conversation if I could sit in on a price negotiation between an agency and their customer.​

For example, one of the above sites says:

'You can expect to pay anywhere from £2,000 - £6,000 for a website with a full CMS integration.'

CMS is built into WordPress as standard and is totally free and easy to use so how you can quote or justify this sort of number is beyond my understanding!

One thing is for sure, I have been under-pricing my web design services compared to my competition and I believe that my graphics and marketing skills​ enable me to produce a better end result than most web designers.

In answer to the question 'how much does a website cost?' my response would be, 'what the customer is willing to pay for the perceived value that you can deliver' i.e. it is down to the individual marketing skills of the web designer and the budget of the customer.​

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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