This category is about internet marketing strategies and sales conversion strategies for your online business. This will include information on copywriting and psychological triggers.
I’ve found a good print on demand site at Redbubble.com and I am selling my graphics through this site. Below are a sample of a few of my products: Although I tried to set up a print-on-demand shop through Photobox I did not like their solution. They then decided to outsource their solution to a … Read more
You may be asking yourself what is a good squeeze page conversion rate? The truth is that this is a bit like asking ‘how long is a piece of string’ because there are a number of critical factors that will influence the conversion rate of any particular squeeze page: Quality of the traffic The ‘quality’ … Read more
In this post I want to cover how to do market research using Facebook. Facebook currently has 1.6 billion monthly active users worldwide and they are busy gathering data on all their users. You can access some of the data through Facebook Audience Insights. Go to your Facebook account and search for ‘Audience Insights’. Simply … Read more
In this article I want to discuss the internet marketing lifestyle and specifically what it means to me and how anyone can achieve it. There is a lot of hype about making vast sums of money from internet marketing – some do but many don’t. In fact the failure rate in internet marketing is high … Read more
I started internet marketing full-time in April 2009 but it has always been difficult to explain to others what internet marketing really is. I’ve struggled to come up with a simple explanation but I recently had a moment of epiphany. I was watching the introduction to one of Eban Pagan’s courses and he suddenly asked … Read more
‘Playing the ball where it lies’ is a golfing term and the story told in this video extract struck a chord with me, particularly as I used to play golf. Listen in for 4 minutes to the video below because I think that resistance to ‘playing the ball where it lies’ both in business and … Read more
‘Internet Marketing Explained’ is my attempt to explain internet marketing as simply and with as much clarity as I can from the perspective of over 6 years of internet marketing experience. It is easy to lose sight of the simplicity of the internet marketing model because there are so many distractions and offers that confuse … Read more
I have set out some website planning questions on a mind map. These are questions that I need to cover to scope a website design project before quoting a price. I thought that I would add this to my blog because I am certain that I will think of additional things to add to this … Read more
Today I want to make the case for de-cluttering and simplifying your business and your life. Clutter, complexity and material possessions can become a huge burden in our lives. When we moved house 5 years ago, the size of house we needed was largely dictated by the amount of possessions we had. We literally needed … Read more
I today carried out a website review for Swan Architects of Stratford-upon-Avon. I met the owner of the business whilst I was out walking our dog yesterday (both of our dogs are called ‘Poppy’.) We often see each other but I have never stopped to chat with him before. I asked him what he did for … Read more
In one of the sections of his book entitled ‘The Brutal Truth’, John Reese has a sub-heading or chapter with the headline: Mediocre Graphics No Longer Cut It, You Must Use Beautiful Top-Notch Design (No Exceptions). When John Reese says something like this about website design, I listen. Here is a brief description of his … Read more
Thought control is at the heart of every business and every public institution. It’s a also a major constituent of marketing – understanding the psychology of marketing and selling is critical to power and success. Thought control is central to the following institutions: politics and government religion education our legal system the media business family life – … Read more
In this article I want to briefly cover the chunk copy copywriting strategy – a strategy that I learned by listening to ‘The Kaizen Copywriting System’ videos. This is a summary of the notes that I made. This system appeals to me for the following reasons – it relies on a policy of: no hype … Read more
I recently came across this easy bonus page strategy for affiliate marketing. You may be wondering how some affiliates crush product launch promotions and this strategy is one of the reasons why they earn big commissions from affiliate marketing. This strategy is very simple and has the following 3 steps: Step #1 – Find a good … Read more
In this video you can watch me create a PLR video sales-letter in front of your eyes. This product is one of 60 PLR products I am setting up in a membership site at http://marksalmon.info. I am converting the sales letter from HTML to WordPress. You are watching this in real time – 5 to … Read more
‘Service to many leads to greatness’ is a phrase that I first heard on a Jim Rohn audio. This short phrase perhaps epitomises why I have pursued internet marketing as my full-time career for the last 6 years. From 2001 to 2009 I ran a business consultancy for local businesses. This was reasonably successful based … Read more
Book, Blog, Podcast is a strategy for leveraging the power of Amazon, Google and iTunes and getting your message out into the mainstream. Amazon, Google and iTunes are the traffic monsters that are always looking for high quality content. If you are looking to get your message out into the world then you need to … Read more
The ‘Puppy Dog Close’ goes like this. The pet store lets you take home the cute puppy for a few days to see if you like it on the basis that, if you have any problems, they will give you a free refund. The psychology behind this is to remove the risk of purchase i.e. … Read more
