Categories : Internet Marketing & Sales Online Business Strategy, Planning and Structure


book blog podcast

Book, Blog, Podcast is a strategy for leveraging the power of Amazon, Google and iTunes and getting your message out into the mainstream.

Amazon, Google and iTunes are the traffic monsters that are always looking for high quality content.

If you are looking to get your message out into the world then you need to consider leveraging all three platforms in order to get maximum coverage.

(This is not unlike Christine Clayfield’s publishing strategy of publishing her books in every possible online book outlet in order to get an average income of $26k in sales per book across over 70 books.)

If you combine this strategy with good SEO execution then this can be a very powerful strategy.  It’s a strategy that I picked up from a webinar held by Connie Raegan Green in the 6-in-6 Coaching Programme.

These are the notes that I made as I listened to the webinar – hopefully you can follow what was said in this abbreviated format.

Let’s take a look at each piece of this trifecta…

Your Book

Think about what can you expect if you write a book?

How can you expand on that?

What’s next after you’ve written the book?

There are many people who have created a career based on their book – Robert Kiyosaki, Tim Ferris, Eckhart Tolle, Tony Robbins, Susie Orman, to name but a few.  These people had a game plan when writing their book.

What are you going to write about?

You can share your personal experiences.  Why will people want to learn this from you?  Is there something new to share?

What are the challenges and struggles of people in your market?

When you start writing your book, you need to organise your thoughts and prepare an outline so that you can approach the execution of your book one chapter at a time.

You will need to schedule a time to write.  Schedule this time when you are sharpest and give it top priority.  Say one or two hours a day.

Find out who has already written on your topic and who are the real movers and shakers in your niche.  Who is in your niche? Read their books and content.  On Amazon, you can take a look inside and view the table of contents to get ideas for your book.

Search for their websites, read their blogs and join their list to see want they are sending out to their list.  Do they have anything for sale?

Consider teaching a course based on the content in your book, even before the book is written, and then mail a copy of your book to your course members.

Be willing to challenge the accepted philosophy in your niche.  Your perspective is unique.

Your Blog

You want to use and have a self-hosted website with a hosting firm like Hostgator.  Buy your domain name from Namecheap.

Build a list by giving something away for free.   What do people in your niche optin for?  Create your own version but make it simple and easy to consume.

Write your first 10 auto responder messages to send people as soon as they join your list – keep them short but valuable with something clickable in every message.

Always remember why someone joined your list in the first place and what action you ultimately want them to take with you.  If you know that you can reverse engineer the process that you want them to follow to reach that ultimate destination.

Share your lifestyle on social media and have fun with it – Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram – try to connect these together like a spiders web of content.  Let people know who you are and what you stand for.

Get online publicity using Webwire for $30 per submission.

Also, consider getting coverage with local media.

Your Podcast

Base this on your book and blog content.

What is the format?  Is it interviews, Q & A’s or ‘edutainment’?

I use a free tool called Audacity and also a premium tool called Audello to create a share my podcasts.

4 Questions To Give You Direction

Why is your topic important?

What is your topic by definition?

What if someone uses your strategies, what would their life be like?

How does your topic work in a step-by-step process.


Storytelling is critical to sharing your message and storytelling needs to be used in your book, blog and podcast in order to connect with other people.  These are little stories about your life that enable you to really connect with your audience and illustrate the message that you are conveying.

Creating Your Outline

What is your big idea?

What is your working title?

Who should write your foreword for you?

What is your preface – your story from pain to pleasure.

Introduction – your thesis statement for your book.

Your sections based on the 4 questions above.  Create the titles of your chapters and the premise or bog idea for each chapter.

The Order Of Things In Your Book

  • Dedication
  • Table of Contents
  • Foreword
  • Preface
  • Acknowledgements
  • Introduction
  • Chapters
  • Conclusion

The most important people in the publishing process are the writer and reader  – all others are superfluous in the publishing world.  This is a complete change in 2015 and beyond.  You can choose to use a publisher or not – Amazon has changed the game with – this is their Print-on-Demand publishing division.  It’s free to use.

You will need to create a book cover or outsource this.

You will also want to use Kindle –  This is free as well.

Create your own author page at to get a link back to your blog.

The Order Of Priority

Your book is the first piece of your marketing platform.

The hosted WordPress site is next – post at least once a week on a topic that is relevant to your book.

Podcast on iTunes. Use the free Podpress plugin to add your audio to your blog – talk about your topic, your blog and your book.

Blogging Success Tips

  • Post consistently – 300 to 500 words.
  • Use your keywords in your Permalink.
  • Do original content, guest posts and curated content.
  • Promote every post on social media
  • Reply to all comments.

Podcast Success Tips

  • Podcast consistently.
  • Have a clear message.
  • Share valuable information
  • Turn every podcast into a blog post
  • Have something for sale

Other Platforms

  • Facebook pages and groups
  • LinkedIn Groups
  • Twitter Lists
  • Instagram

How To Get This Done

Start from where you are right now.

You now have a blueprint.

Do this one step at a time, one day at a time.

The next step?  Subscribe to my blog in the side-bar 🙂


Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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