I today carried out a website review for Swan Architects¬†of Stratford-upon-Avon.
I met the owner of the business whilst I was out walking our dog yesterday (both of our dogs are called ‘Poppy’.) ¬†We often see each other but I have never stopped to chat with him before.
I asked him what he did for a living and he told me that he was an architect. ¬†I then told him what I did and he immediately said that he needed to sort out his website. ¬†His current website was created by him from a site-builder system.
Many businesses do this to save money but it is a false economy because it will directly impact sales revenue if you don’t get your online marketing right.
(I learnt this lesson in a previous business, when we hired a professional photographer for a few hundred pounds to take pictures of our product, and subsequently sold over ¬£1m of product from a brochure with those pictures in it. ¬†I know how difficult it is to risk money upfront on marketing with no guarantee of a return!)
I volunteered to carry out a free review and here is the result below – sit back and enjoy the insights.
I am posting this because I think many other small businesses are making similar mistakes with their online marketing and it should be instructional for those businesses too.
Here is a summary of¬†the points covered in video:
If you would like me to carry out a free website review for your business, then please feel free to contact me.