Categories : Website Design Wordpress Websites

 

I today carried out a website review for Swan Architects of Stratford-upon-Avon.

I met the owner of the business whilst I was out walking our dog yesterday (both of our dogs are called ‘Poppy’.) ¬†We often see each other but I have never stopped to chat with him before.

I asked him what he did for a living and he told me that he was an architect.  I then told him what I did and he immediately said that he needed to sort out his website.  His current website was created by him from a site-builder system.

Many businesses do this to save money but it is a false economy because it will directly impact sales revenue if you don’t get your online marketing right.

(I learnt this lesson in a previous business, when we hired a professional photographer for a few hundred pounds to take pictures of our product, and subsequently sold over £1m of product from a brochure with those pictures in it.  I know how difficult it is to risk money upfront on marketing with no guarantee of a return!)

I volunteered to carry out a free review and here is the result below – sit back and enjoy the insights.

I am posting this because I think many other small businesses are making similar mistakes with their online marketing and it should be instructional for those businesses too.

Here is a summary of the points covered in video:

– Font size
– Lack of text
– No headlines
– No calls to action
– Lack of branding
– No explanation of who you are or what you do
– Who is your target market and where are they located?
– What is the step-by-step process to take a project from start to finish?
– What is your involvement in that process?
– Where is the proof that you can do it?
– Why should I choose you rather than a competitor?
– Your projects page does not give enough explanation of what you did and what we are looking at.
– No links to Social Media sites
– No site map
– The site is not mobile friendly – you will be penalised for this by Google (- the good thing is that most of your competitors have got this wrong too!)
– There are non-working areas of the site and some technical issues
– You are not getting traffic from the search engines
– Your content is not targeting keywords that people will use in the search engine to find your service
– Your business is not registered with Google Plus
– The professionalism and design of your website will subliminally reflect on the perceived quality of your work

 

If you would like me to carry out a free website review for your business, then please feel free to contact me.

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

Leave a Comment

Your email address will not be published. Required fields are marked by *.