Headline: Please piss on our advert!!!! Advertising can be pretty boring but Ikea’s headline is inviting its customers to to wee on their advert. If their woman customer is expecting a baby, it will reveal a discount for one of their cots. Their headline is: PEEING ON THIS ADVERT MAY CHANGE YOUR LIFE! Apparently there … Read more
In this article I want to briefly cover the chunk copy copywriting strategy – a strategy that I learned by listening to ‘The Kaizen Copywriting System’ videos. This is a summary of the notes that I made. This system appeals to me for the following reasons – it relies on a policy of: no hype … Read more
The ‘Puppy Dog Close’ goes like this. The pet store lets you take home the cute puppy for a few days to see if you like it on the basis that, if you have any problems, they will give you a free refund. The psychology behind this is to remove the risk of purchase i.e. … Read more
If you are failing to make sales online, have you considered whether or not poor copywriting is killing your conversions? It doesn’t matter how good your product is – if you cannot get it into the hands of customers then it will not have the opportunity to be a success. The definition of copywriting in … Read more
