I have been rubbing shoulders with some internet marketing gurus over the weekend. I attended Alex Jeffreys ‘Marketing With You – Live’ event in London.
The biggest revelation to me was that I did not learn much new about internet marketing! That may sound like a negative comment but it really isn’t.
Alex outlined his simple business model – it really is simple. I’ve heard him talk about it already in a number of his webinars, which is why there was no new content. I don’t mind that because, if this is his real business model that is earning him a lot of money, then why talk about anything else?
From this, I have come to the conclusion that I am over-complicating my business – so this is perhaps the biggest learning point for me. I am still looking for the magic secret and there really isn’t one.
This realisation alone is a massively important one because it means that I am well and truly beyond the ‘learning’ stage and the focus is now firmly on implementation.
I also met some really great people at the event:
Rob Cornish is an internet marketer that I really admire – his content is real gold and he is building a really nice business for himself. He is one of the few internet marketers whose emails find their way into my inbox. It was a genuine pleasure to meet with him (as you can see from my face!).
I also met and had lunch with Devon Brown – didn’t get a picture damnit! Devon had travelled all the way from Atlanta to be at the event and was going on to tour France and Spain over the course of the next two weeks. His business is called Renegade Success (mine is called The Business Renegade) so we have that in common. I instantly liked Devon who was very open and easy to talk to despite his obvious success – no airs and graces.
I also met and chatted to a number of students who will be stars of the future – Richard Gledhill, Malcolm Simmonds, Sherry Bualy (from Oman!), Andy Lindsay (shortly launching Config WP – a piece of software to help to launch WordPress sites faster), Catherine Toops, Kevin Ashbridge and many more.
I feel re-energised and re-motivated to get some products out into the market place as quickly as possible and to start a fixed-term membership site. I need to make some money so I can attend every event that I can – it really is a life-affirming experience to meet with other people who are on the same journey that you are. They are all positive people who want to help each other realise their dreams.
As you can tell I am excited about this experience and only wish I had found the time to meet many more people at the event.
I have also ordered the following recommended books on my return home:
- ‘Ready, Aim, Fire’ by Michael Masterson
- ‘The Obvious Expert’ by E Eldridge
- ‘Abundance’ by Peter H Diamandis
These books were all recommended by Alex Jeffreys and I am ready and willing to learn from the best!
It has taken me a long time to attend my first live internet marketing event – I was put off from attending events when I attended a marketing event by Chris Cardell in around 2006 that was nothing but a pitch-fest. However, Alex’s event was quite different – he did promote his own coaching but it was not offensive and there are plenty of success stories in his coaching group.
I am currently being coached by two of Alex’s students – Marc Milburn and Dean Holland and in due course I may turn to Alex if necessary if I need help to get to another level. For the time-being I am well-satisfied with my current coaches.
If you have yet to rub shoulders with the internet marketing gurus by attending a live event, then it is an experience that I can thoroughly recommend because it is lonely trying to figure this stuff out by yourself!