My current consulting assignments are moving ahead quite well now.
I have been working with Tsahai de Silva to help her to get her new product ‘Affiliate Income Boost’ ready for launch.
In yesterdays’s consultation on Skype we:
- added a watermark into all of her videos
- we created two new eCovers to replace the ones that she had received from Fiverr.com, which were unbranded and uninteresting
- we added two of my products into the ‘Resources’ section of the site
- we set the product up on JVZoo
- we configured Membersonic, her membership plugin, and integrated it with JVZoo
Thank you Tsahai.
I also admire Tsahai because she is working on her internet marketing business part-time whilst looking after her young son and holding down a full-time job. This is not easy to do but she is making good progress now and she is close to launching her first product so look out for ‘Affiliate Income Boost’.
My other client is Emma Breeze, who I featured in an earlier post.
In that post I revealed the first draft of her new website but neither of us was entirely happy with the results of my efforts but, in doing the first draft, she gave more some important clues as to what she wanted. (If you read between the lines on that post you will see that I was feeling frustrated!)
Then Emma dropped something into the conversation about her father’s website, that I had built a couple of years ago, which made me realise exactly what she was looking for.
Subsequent to this conversation, I was sitting in my chair at 9 p.m. watching TV when I had another inspirational moment that told me exactly what I needed to do to please her. I immediately went to my computer and, by 1.30 a.m. in the morning, I had replaced the WordPress Theme and set up a new design.
I spent the rest of the following day on Photoshop working with the photographs of her clients and resubmitted my design to her. This is what she said in the email reply:
This is exactly the encouragement I hoped and expected to receive.
Her site is still under construction and I will reveal it shortly because I think it might end up as being my best work yet as far as website design is concerned.
(By the way, I received the assignment on Wednesday, stared work at 4 p.m. and by close of business Friday had created two versions of the website prior to the comment above.)
I am hoping that this project will lead to other projects like it because I have enjoyed creating the images on this site which exactly illustrate what Emma’s business is all about. They do say that ‘a picture paints a thousand words’ and in this case it is true.
It got me to thinking about how impersonal most websites are. The true nature of the people and their business are hidden behind a façade that is impossible to penetrate. This is why images and video have such a vital role to play in online marketing.
Of course, you need some courage to put yourself ‘out there’ but, if you do, I feel that you can differentiate your business and immediately begin to build a relationship with prospects and customers.
It is important to tear down the curtain and give direct access to the people involved in the business. It is then much easier for the website visitor to decide whether or not to transact business.
So my current consulting assignment are moving ahead well and I’ll reveal the final results shortly!