Categories : Systems & Processes


My latest product ‘Honey-Trap Funnels’ is coming soon.

Sales funnels are a vital part of an internet marketing business but when you are starting out it can be difficult to work out the technicalities of building a sales funnel.

My new product will address this problem by providing flexible sales funnel templates that can simply be uploaded into WordPress and the sales funnel products can simply be plugged into the pages.

However, prior to constructing a funnel, there is an important planning stage.  What products to include in the funnel and in what sequence?

Also, how do you use the psychology of selling to get visitors to engage with your sales funnel rather than click away?

The most important part of the funnel is the front-end – if you fail to capture the contact details of your visitor, the rest of the funnel will not be seen and you may lose the opportunity of helping your visitor forever.  I will therefore be going into this part of the funnel in a lot of detail.

Then, in order to optimise your funnel, you really need to test and monitor variations of your funnel pages to optimise sales conversions.  How do you do this exactly?  These are questions that I will address in this new product.

Of course, once you have built your funnels, you will need to drive traffic to the front of your funnel.  How do you do this?  There are literally hundreds of ways to do this but you only need to master one to start with and then keep adding in new marketing channels.

I will discussing the pros and cons of the traffic channels I favour.  As far as possible, I want to systemise the building of sales funnels both for my own benefit and those of my customers by going through a series of check-lists and templates.

It is important to create multiple funnels – I liken this to having multiple fishing lines out in the internet ocean baited to attract specific fish that you want to bring into your business.

(I hope you don’t mind the analogy with fishing but I think it’s a good one except for the fact that when you catch a fish, the rest of the process is quite different – I don’t want you to harm or kill your prospects and customers but instead to help them to solve a problem or in some other way that is an exchange of value!)

All my products have been built to track my own progress in my business.  I already have a number of sales funnels in my business but I now want to take my skills to the next level, so this is a very important product in the evolution of my business.

Here is the framework of my membership site – it looks pretty seductive, don’t you think?

Honey Trap Funnels Website500 x 350

I am hoping to release Honey-Trap Funnels within one month so look out for it, it’s coming soon.


Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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