Categories : Systems & Processes


I’ve set up some free coaching emails on the subject of list building.

List building is one of THE most important goals of any online business.

The plain fact is that only a very small percentage of visitors to your web pages will make a purchase.  Why?  Because you have no relationship with them so they do not know, like and trust them.

The process of list building is simple:

  • First offer your visitor something that is attractive for free or at a cost that is far below its perceived value.
  • Ideally this needs to be presented on a squeeze page with no other distractions to capture their email contact details on your auto-responder account.
  • Have a follow-up email sequence in place to educate your visitor as to why they should listen to you and click your money-making links.

The emphasis on this process is to create a relationship with your potential customer.

This means that communications should ideally be a mixture of value and promotion – after all, you are in business and if you don’t promote it will be difficult to sustain your business.  By offering free stuff all the time, you are educating your prospects to expect to get everything for free.  So some promotional activity is important if you wish to remain in business.

If they unsubscribe from your list, so be it, they are not a good fit for your business.

Here is proof that my list building is working – I came in third on the leaderboard of the recent promotion of Digital Millionaires Bootcamp after the initial launch:

DMB Leaderboard

Here is my final position on the leaderboard after the offer closed out:

Leaderboard 5th

To help my visitors to set up a list building process, I’ve put together a free coaching course on list building that is delivered in a follow-up series of emails – you can sign up for free here – or you can invest in my comprehensive course on list building called List Building Renegade.


Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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