Do you anchor your sales funnel with a coaching programme?

If you don’t, then this may be the reason why you are not selling as many info products as you would like.

Why?  Because a high-priced coaching programme positions you as an expert or guru in your niche and if your prospects cannot afford your coaching programme then they will buy the lesser-priced products in your funnel in lieu of your top-end coaching programme.

You will of course want products with a range of prices in your funnel that lead up to your top-end product to cater for each persons budget: – for example…

• $37 one problem  / one solution type of product
• Your monthly automated continuity programme e.g. $27 per month
• Your lower-priced group coaching
• Top-priced one-on-one coaching

If you think about it hard enough, all the top ‘gurus’ run a similar business model – they are not relying on product sales alone.  There are a few exceptions but in the main, most of the so-called gurus run a high-end coaching programme.

No coaching programme = no longer a guru = no more product sales.

Hope that makes perfect sense!

My coaching programme is called Business Creation Mastery and will be launching in the New Year because I practice what I preach.

If you still don’t see with 20/20 clarity why you need to anchor your sales funnel with a coaching programme then click this link to read the message again but in different words:  

http://infobusinessmasterplan.com/

Oh and how about this as a direct coaching style: