Do you anchor your sales funnel with a coaching programme?
If you don’t, then this may be the reason why you are not selling as many info products as you would like.
Why? Because a high-priced coaching programme positions you as an expert or guru in your niche and if your prospects cannot afford your coaching programme then they will buy the lesser-priced products in your funnel in lieu of your top-end coaching programme.
You will of course want products with a range of prices in your funnel that lead up to your top-end product to cater for each persons budget: – for example…
- $37 one problem / one solution type of product
- Your monthly automated continuity programme e.g. $27 per month
- Your lower-priced group coaching
- Top-priced one-on-one coaching
If you think about it hard enough, all the top ‘gurus’ run a similar business model – they are not relying on product sales alone. There are a few exceptions but in the main, most of the so-called gurus run a high-end coaching programme.
No coaching programme = no longer a guru = no more product sales.
Hope that makes perfect sense!
My coaching programme is called Business Creation Mastery and will be launching in the New Year because I practice what I preach.
If you still don’t see with 20/20 clarity why you need to anchor your sales funnel with a coaching programme then click this link to read the message again but in different words:
Oh and how about this as a direct coaching style: