Categories : Online Business Strategy, Planning and Structure


Do you anchor your sales funnel with a coaching programme?

If you don’t, then this may be the reason why you are not selling as many info products as you would like.

Why?  Because a high-priced coaching programme positions you as an expert or guru in your niche and if your prospects cannot afford your coaching programme then they will buy the lesser-priced products in your funnel in lieu of your top-end coaching programme.

You will of course want products with a range of prices in your funnel that lead up to your top-end product to cater for each persons budget: – for example…

  • $37 one problem  / one solution type of product
  • Your monthly automated continuity programme e.g. $27 per month
  • Your lower-priced group coaching
  • Top-priced one-on-one coaching

If you think about it hard enough, all the top ‘gurus’ run a similar business model – they are not relying on product sales alone.  There are a few exceptions but in the main, most of the so-called gurus run a high-end coaching programme.

No coaching programme = no longer a guru = no more product sales.

Hope that makes perfect sense!

My coaching programme is called Business Creation Mastery and will be launching in the New Year because I practice what I preach.

If you still don’t see with 20/20 clarity why you need to anchor your sales funnel with a coaching programme then click this link to read the message again but in different words:

Oh and how about this as a direct coaching style:


Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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