Categories : Online Business Strategy, Planning and Structure

 

$10k a monthThe 7 components of a $100,000 a year business (or a million a year, or $600 million a year like Agora is purported to do):

  1. visitors who have the need you solve–>
  2. squeeze page to get folks on your list –>
  3. thank you page that builds credibility–>
  4. sales page for product –>
  5. delivery page for product –>
  6. sales page for membership –>
  7. delivery area for membership

For $10k a month (roughly $100,000 a year) it might look like this:

  • 10,000 visitors who have the need you solve–>
  • squeeze page to get folks on your list (get 2,000 subscribers per month) –>
  • thank you page that builds credibility–>
  • sales page for 1 product –>(sell 50 units at $97)
  • delivery page for product –>
  • sales page for 1 membership –> (have 200 members at $30 a month)
  • delivery area for membership

Looks very easy doesn’t it!  The devil is in the detail.

You need to drive targeted traffic at a reasonable cost (if you could get targeted traffic for 3 cents a click, which is low, it would cost you $300) to a squeeze page that converts at 20% (not too difficult), convert 2.5% of your subscribers to buy a $97 product and 10% of them to a $30 a month membership.

These latter two goals require a good offer and excellent conversion skills including some skill with copy-writing.

Also, you might have to pay $3-5,000 for 10,000 clicks if you are using solo ads.

The key would be to start with a low cost test of your funnel and then gradually scale up using split-testing to optimise your sales funnel.

The 7-components above do not include the fact that in order to optimise your returns you will need to follow up with subscribers and buyers using email marketing.

Whilst the system above is one strategy, there are many others.   For example, you might start with lower cost products at the front of your funnel to increase conversions and recover the upfront cost of traffic before trying to convert them to your higher priced/recurring income products.

Hopefully by illustrating the 7 components for a $100,000 a year business, it gives you a flavour of what is required to succeed in this business.

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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