retargeting – Mark Salmon

The Compelling Case For Retargeting Ads

24/02/2015 by Mark Salmon

There is a compelling case for retargeting ads and this article will explain exactly why every business with a website needs to implement retargeting in my opinion. When I started out as a business consultant, I learned that there were just 4 ways to grow a business: increase the number of customers of the type … Read more

What Is Retargeting?

14/11/2014 by Mark Salmon

If you are asking yourself ‘what is retargeting?’ then this article will hopefully help you. You may have heard about retargeting from other marketers or you may even have noticed those annoying adverts following you around following your visit to a particular website. Traditionally ‘retargeting’ was (and still is) carried out via email marketing i.e. you … Read more