facebook – Mark Salmon

#1 Market Research: Using Facebook

17/03/2016 by Mark Salmon

In this post I want to cover how to do market research using Facebook. Facebook currently has 1.6 billion monthly active users worldwide and they are busy gathering data on all their users. You can access some of the data through Facebook Audience Insights. Go to your Facebook account and search for ‘Audience Insights’. Simply … Read more

The Compelling Case For Retargeting Ads

24/02/2015 by Mark Salmon

There is a compelling case for retargeting ads and this article will explain exactly why every business with a website needs to implement retargeting in my opinion. When I started out as a business consultant, I learned that there were just 4 ways to grow a business: increase the number of customers of the type … Read more