Do you know what to do when you have products to sell?
The answer is not ‘create another product’! (which is what I have tended to do over the last few years.)
Here is what Dennis Becker said in a recent thread on Facebook:
Eric Louviere recommends spending 90% of your time on sales, which means promotion, until you’ve reached the income level you’re seeking (I think he was talking about a 6-figure annual income). Of course you can’t sell what you don’t have, so that implies that you have product(s) to sell. I agree with Eric.
This is a very important point that resonated with me because I spend far too much of my time on product creation and not enough time on promotion.
The reason for that is that I love the creative process – see my last blog post where a test revealed this fact to me
However, there is no reason why you cannot get creative in promoting your products too by creating videos, graphics, emails, blog posts, audio podcasts that promote your products and content.
I already have a great range of products with more in the pipeline so I definitely need to spend more time promoting them.
The figure of 90% seems a bit surprising but when I really think about it, that seems about right to me.
However, I would add one very important piece of advice to this…
It is extremely important to monitor and measure the results of your promotional activity in order to find out what works so you can invest more in that activity. This involves link tracking and conversion tracking to optimise your results in order to focus your energies in the right place.
It also goes without saying that you also need to deliver more value than you are charging for if your ultimate goal is to create a loyal customer base so if your product needs improvement then do that before you start promoting.
It is also important to remember that the internet is vast – you cannot exhaust the potential pool of ready buyers for your product – it is simply your job to make them aware about the benefits of your product and how it can improve their life. So having an abundant mindset is key.
In the past I have advocated spending 2 hours on product creation, 2 hours on email marketing and 2 hours on promotional activities. Clearly that ratio is not correct although email marketing is a promotional activity.
Far better to have one high quality product and promote that until the cows come home.
This advice is golden – don’t ignore it.
If you are having trouble focusing on what you should be doing i.e. promoting your products, then these tips may help:
- Manage Your Mood
- Don’t Check Email in The Morning
- Before You Try To Do It Faster, Ask Whether It Should Be Done At All
- Focus Is Nothing More Than Eliminating Distractions
- Have A Personal System
- Define Your Goals The Night Before
Here’s a link to the full article: http://feedproxy.google.com/~r/bakadesuyo/~3/CfNXUNDLfQ0/#ixzz33gYTrUHA
Hopefully, you now know what to do when you have products to sell – you sell, sell, sell!