Posts Tagged → website review

Website Review – Swan Architects

wan Architects

I today carried out a website review for Swan Architects of Stratford-upon-Avon.

I met the owner of the business whilst I was out walking our dog yesterday (both of our dogs are called ‘Poppy’.)  We often see each other but I have never stopped to chat with him before.

I asked him what he did for a living and he told me that he was an architect.  I then told him what I did and he immediately said that he needed to sort out his website.  His current website was created by him from a site-builder system.

Many businesses do this to save money but it is a false economy because it will directly impact sales revenue if you don’t get your online marketing right.

(I learnt this lesson in a previous business, when we hired a professional photographer for a few hundred pounds to take pictures of our product, and subsequently sold over £1m of product from a brochure with those pictures in it.  I know how difficult it is to risk money upfront on marketing with no guarantee of a return!)

I volunteered to carry out a free review and here is the result below – sit back and enjoy the insights.

I am posting this because I think many other small businesses are making similar mistakes with their online marketing and it should be instructional for those businesses too.

Here is a summary of the points covered in video:

– Font size
– Lack of text
– No headlines
– No calls to action
– Lack of branding
– No explanation of who you are or what you do
– Who is your target market and where are they located?
– What is the step-by-step process to take a project from start to finish?
– What is your involvement in that process?
– Where is the proof that you can do it?
– Why should I choose you rather than a competitor?
– Your projects page does not give enough explanation of what you did and what we are looking at.
– No links to Social Media sites
– No site map
– The site is not mobile friendly – you will be penalised for this by Google (- the good thing is that most of your competitors have got this wrong too!)
– There are non-working areas of the site and some technical issues
– You are not getting traffic from the search engines
– Your content is not targeting keywords that people will use in the search engine to find your service
– Your business is not registered with Google Plus
– The professionalism and design of your website will subliminally reflect on the perceived quality of your work

 

If you would like me to carry out a free website review for your business, then please feel free to contact me.