Posts Tagged → sean mize

Act Like Who You Are – Sean Mize

Act Like Who You Are

Act Like Who You Are

(This is an email that I received from Sean Mize entitled ‘Act Like Who You Are’ – I am copying it to my blog because this is a great strategy.)

There’s a fallacy floating around in the im space that says you have to be a “marketer” and learn to “market” and “sell” and “write copy”

But what if there’s a better way . . . .

just act like who you are

You see, if you are a karate coach and you teach karate . . .what if you did this:

Each day, do a 5 minute video of some move and how to do it and post it on youtube and embed it on your site, and send it to your list and post it on facebook and anywhere else you hang out or have followers

(no marketing, just doing what you do)

at the end of one year you have 365 posts on your site with 365 videos in them and you have 365 videos on youtube

how many of your competitors have 365 videos?

no marketing, just doing what you do

So you ask, how do I “make money” then

what if you were to simply offer a live 3 week class on some sub-topic of karate and charge a fair price?

no marketing, just tell them what it is, like this:

Next week I am starting a 3 week live class where I will teach you:

–> how to break boards (or whatever other things karate teachers teach)

–> how to be centered

–> an easy way to defend yourself

the price is ________

You can sign up here if you want to: (link to pay)

Notice that’s all in an email!

You don’t even need a sales letter, nor any “marketing” words or anything like that!

Just tell them what it is.

Now maybe the following week you decide to record a new set of videos on a different topic. Additional to your youtube daily 5 min videos.

Maybe you do 6 videos on an advanced topic.

You add a membership category or custom post type on your website, and make it a membership.

The 6 videos are preloaded, and you promise to add 2 new videos each month, and live streamed karate demonstration.

That’s really easy to do, only takes a few hours a month.

That is your membership.

You send a non-marketing email out that says:

I am starting a brand new membership where you will get:

–> 6 videos on the ______ advanced topic

–> Each month I’ll be adding 2 new cutting edge videos each month

–> Each month I’ll do 1-2 live streamed karate demonstration and you can ask questions and I’ll answer them for you.

If you want to sign up: (payment link)

Notice, once again, no marketing, no marketing words – just telling them what you are doing.

Period.

Now, could you add a “sales page” – sure, but it doesn’t special “marketing words” – just tell them what it is.

And can you send followup emails after the first one that answers questions, tells them more about it, tells them it’s the last day to sign up before it starts, and so on?

Sure.

But notice how natural all of this is . . .very natural.

You just act like who you are.
‘
A karate teacher.

A scrapbooking teacher.

A blog builder teacher

A list building teacher

A “how to write” teacher.

A “how to record a daily video” teacher (yes, I believe there is a HUGE demand for someone to teach that like I teach “write a daily email”)

A crocheting teacher

A woodworking teacher

A Bible teacher (angle: learn to teach the Bible in an exciting way that people really want to learn from, you could have a daily blog post, a membership with new lessons each month, and a weekly q and a session)

A “how to stay healthy when you get older” teacher

Get the idea.

Whatever you are . . just teach that.

You can do it.’

By the way, if I really wanted to demonstrate that you could do it in any niche like the example I gave in karate, I could copy and paste and switch “karate” into “scrapbooking” or “crocheting” or “Bible Study teaching” or “daily video teaching”

I’ll just do it:

Scrapbooking Teacher Example Marketing System

Youtube Video Teacher Example Marketing System

How to Stay Healthy When You Are Older Teacher Marketing System

By the way, I hope you are seeing how EASY this is!

Surely it’s not too hard for us all to act like who we are? After all, it takes less effort than acting like someone else!

The Next Thing To Do

Sean MizeIn internet marketing you often find yourself thinking about the next thing to do.

This is a transcript of an email that I received from one of the most productive internet marketers I know – Sean Mize.

This is how it starts…

I’m gonna share a concept I use in my business to get me more results, and I’ve used iterations of it for years, and it’s one of the key things to which I can attribute my aggressive production (whether it was 25,000 articles on ezine articles, testing ~ $30,000 of solo ads, or running well over 100 wsos) and I use it today to increase my productivity.

And that’s the “what’s the next thing I need to do?” principle.

It works like this:

I know what my yearly goal is, and I know what my next big goal is (they are sometimes the same, sometimes not)

So since I know my goal, and I know the current state of my business, I also know there are a number of things that need to be done to achieve that goal.

But that’s where I think most folks get derailed (is that where you get derailed)? So much to do, so you do . . . nothing on the path to getting where you want to go? I digress 🙂

But instead I ask the question, what is the NEXT thing I need to do to achieve my goal?

For example, if my goal is 100 subs a day, and I’m at 10, what is the NEXT thing I need to do?  Is it create another traffic instance? Is it add a new squeeze page version into my testing rotation? Is it to write another article? Record another video? What is my NEXT thing that I need to do?

Here’s another example: if I am creating a 10 hour training program, and I need:

  • an outline
  • record for 10 hours
  • write a sales letter
  • write 5 sales emails
  • create a download page
  • put the routing into infusionsoft

That can be overwhelming and if I just put it on my “to do” list with everything else, everything else gets done, but nothing on this.

But what if I wake up everyday and just ask, what is the NEXT thing to do?

Day 1 I write the outline

Day 2 I record one of 10 hours

Day 3 I record one of 10 hours

…and so on.

In a finite period of time my task is done.

The problem is, when you look at it this way, you might think, but this will take so LONG.

Maybe 30 days.

But in reality, trying to do it all at once isn’t working for you, is it?

I doubt it (you do too, think back on the last month, did you accomplish what you set out to do?)

So . . . what is the NEXT thing you need to do to get to your goal?

My Latest Challenge – At Least One WSO A Week

I’m preparing for my latest challenge – at least one WSO a week.

That’s quite a challenge for me since I have not launched many WSO’s.  (Also, I am babysitting my grandchildren for part of the time in April during the Easter break.)

I first came across the idea of launching multiple  WSO’s from Sean Mize when I bought his WSO entitled ‘How you can make a full-time income selling WSO’s in 2014’.

Sean set himself a target of doing 150 WSO’s in 2013 but came up short on his target – he ONLY did 80!  However, that was enough to generate $65k in sales.

Was it a coincidence then when two of my online colleagues, who know about my product creation skills, approached me to partner on creating a business where we launch one WSO a week?

I will focus on product creation whilst they focus on traffic and email marketing.  We would share the list of buyers.

My first thoughts were that I could be working flat out 100% of the time whilst my partners had the easy end of the stick and would also have time to run their solo ads and coaching business.  They do, however, have a large list from their solo ads business!

On reflection, I think that this partnership would be little different to a normal affiliate relationship and I have decided that it would be worth trying for a month or two and then review progress at the end of April or end of May.

The products would of course be ‘one problem, one solution’ type products that can be consumed within one hour and will sell at $5 to $7 on the front end and up to $17 on the back-end. The back-end will be built from existing products and former WSO’s most of which will be taken down after 7 days or the price increased.

Each product will be on a membership site to cross-sell other products and services.  I will create a membership site clone for fast deployment and easy branding.

Products will be sold through Warrior Plus where I will also be doing product research.  Existing buyers might also tell me what they would like to learn to generate more ideas, if I take the trouble to ask them.

The key to monetisation is the email marketing on the back-end to cross-sell more products.  I would like to get up to 2 or 3 WSO’s a week when I have refined the system but it is important not to run before I can walk!

Initially I am thinking in terms of planning my time like this:

  • – research – 1 day
  • – product planning & sales letter – 1 day
  • – product creation & membership site – 2 days
  • – WSO set-up & funnel testing etc – 1 day
  • – weekend as a buffer and to enable me to do other things and you to do product quality control.

Compared to what Sean Mize advocates, I am planning to take far too long on each part but initially I want to start off ‘slow’ and then if I can get it up to 2 or 3 a week, try for that rather than saying I can do it off the bat.

I think the important thing is to work out a system i.e.

  • carry out research for several products at the same time and / or utilise my existing products better by repackaging them
  • get the planning done in an hour
  • sales letter written in an hour
  • product created in 1 to 3 hours
  • clone a membership site for fast deployment
  • get familiar with Warrior Plus and membership site and auto-responder integration

This will require extreme focus in order to consistently churn out high-quality low-priced products week-after-week.  (Here is a product idea already – showing other people how I am doing it.)

So there it is – my latest challenge is at least one WSO a week.