I received an email from Tony Shepherd (one of my favourite marketers to follow) – it was entitled ‘The Entire Marketing Strategy’. What a great subject line – it is difficult not to open an email with that subject line. This is what he said: Did you know that the term ‘Hooker’ for a lady … Read more
I’ve been studying about how to do story telling with email marketing – specifically reading Auto Responder Madness by Andre Chaperon. At well over 300 pages, it is an ebook that I have had on my computer for quite a while and failed to read properly because of its length – indeed, I refer to … Read more
I am about to start list building with Optin Hurricane. I have been exploring if there are better and faster methods for building a list. In the past I have relied upon SEO to drive traffic to my website and then had various optin or buying options on my website. I have also built lists … Read more
Why is is important to build your database? This is an important question because unless you have a good reason to build a database, then nothing will happen. After all, database management is a really mundane and boring task so we need to be highly motivated to do it. Like many small and mundane tasks, … Read more
I’ve decided that my next product should be Email-ATM – it’s a product that’s all about email marketing. In the past, this has not been an great area of strength (or interest) for me: I’ve lacked a proper strategy I’ve lacked consistency I’ve really failed to focus on this area of my business This is … Read more