Life’s Big Question – How Can I Make More Money?

I came across the image below in Carl Picot’s Copywriting Forum with the headline – Life’s Big Question – How Can I Make More Money?  

Make more money

I thought that this was a terrific headline that made me stop and ponder a second…

Because this IS an important ‘life question’ that we all ask ourselves from time to time – particularly at times when money is in short supply!

The article goes on to promote a university education.

But without wishing to denigrate a university education, there are plenty of university students who leave university with a pile of debt and can’t get a well-paid job. 50% of young people in Spain are without a job and the proportion in Greece is higher still.

In fact, in my son’s business and marketing class at Nottingham Trent university, he was the only one who managed to get a job before leaving university and no one in his girlfriends class on property had a job at leaving time.

Ironically, both my son and his girlfriend are currently on a 2 month sabbatical tour of the USA and my son messaged me yesterday to say that he has a business idea he wants to pursue.  Also, he told me that there are plenty of  jobs for graduates in Grand Cayman.

In other words, for those that are motivated, the opportunities are abundant.

You just need to be prepared to take a more global approach to finding them because we are now competing in an international marketplace rather than a local or even national marketplace.

This, in a nutshell, is why I chose to strategically pursue internet marketing as a skill – I wanted to be able to transcend the vicissitudes of local markets so that if the UK was in depression, I could find a marketplace that was in a growth phase.

It’s also worth mentioning that in most countries who don’t have English as their first language, English is the second language.  That means that English speakers have more access to market-places than any other language.  That’s a competitive advantage right there.

That’s why our latest product about Google Hangouts is so critically important – it’s the ability to transcend local and national boundaries that makes it an excellent tool for selling goods and services and for forming relationships.

So if choosing internet marketing was a strategic decision in the first place, choosing Google Hangouts as a communications and promotions tool is another strategic decision too.

The more I think about the power of Hangouts for building relationships, the more excited I get.

I predict that promotions via Hangouts, rather than through Email marketing (or perhaps complementary to), is the way forwards simply because they will convert so much better.

Now you can look the marketer in the eye and ask yourself if you would trust this person – they are no longer hidden behind a veil of secrecy.  They can demonstrate and show you how their product or service works and you can ask questions before buying.

So in answer to life’s big question – How Can I Make More Money? – I recommend that you purchase The Hangout Cash Code because I predict that it will become strategically important within your business to acquire these skills and we show you many methods for monetising Hangouts.  (Every business, whether offline or online, needs this tool.)

Is Poor Copywriting Killing Your Conversions?

If you are failing to make sales online, have you considered whether or not poor copywriting is killing your conversions?  It doesn’t matter how good your product is – if you cannot get it into the hands of customers then it will not have the opportunity to be a success.

The definition of copywriting in Wikipedia is this:

“Copywriting is writing copy for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.”

This definition implies that writing with the purpose of selling something is a different kind of writing.  Copywriting is therefore a skill that has to be acquired because it is different to the normal way that you write.

Top copywriters can command large fees because creating copy that converts well is a highly-regarded skill which will make or break the sales of your products and services.

Perhaps the biggest mistake made by online entrepreneurs is the failure to create copy that converts well.

If you fail in this area, your sales will be sub-optimal, your traffic will be expensive because you have to drive more of it to reach your sales  goals and you will find it difficult to attract affiliates.

A LOT of your success or otherwise will be dependant on your copy.

I was therefore interested to find a product called Advantage Bot (- a horrible name! -) which can predict whether or not your copy will convert well with an 85% success rate.

AdvantageBot contains a built-in database of over two hundred and seventy thousand profitable and unprofitable ads. It allows you to score your own text against this database for profitability.

Advantage Bot

You can use this tool for:

  • Sales pages – to craft killer headlines, body copy, stronger bullet points, powerful calls to action and more
  • Email marketing – to create subject lines to boost your open rates and powerful calls to action to increase the click through rate
  • Ad campaigns – to boost the click through rate and to reduce your testing costs
  • Scripts – use the tool to create your video scripts to increase conversions

I own Advantage Bot and you will find that it throws up some interesting results.  For example, if you are looking for the wording for a call to action button, you can put variations into Advantage Bot to determine which has been scientifically proven to convert better – is it ‘Buy Now’ or ‘Add to Cart’?

If you chose the latter option then you would be right!  But you wouldn’t know it without testing – this tool removes the need for testing. Here is an outline of the scoring system:

Advantage Bot Scoring System

However, you may still want to test whether it works for you and whether you can improve your results.  So Advantage Bot also comes with a little tool called A/B Optmizer which allows you to split-test any of your copy just to check that Advantage Bot was correct – Advantage Bot is statistically right only 85% of the time so it is not fool-proof!  This is how the AB Optimizer interface looks – really clean and simple:

AB Optimizer

Here are some useful copywriting tips that came with Advantage Bot:

Copywriting Overview

Copywriting Headlines

Copywriting - The Power of 3

Copywriting Sub-Headlines

Copywriting USPs

Copywriting - The Power of 3

Copywriting - Guarantees

I recently held a Hangout with Carl Picot who has released a product called Millionaire Copywriting Mastermind.  If you listen in to this interview Carl you will hear that we both agree that copywriting is possibly THE most important skill for an internet marketer.

Millionaire Copywriting Mastermind is a collection of interviews with some of the top copywriters around today who reveal some of the methods that make them some of the most in-demand copywriters.  Whilst Advantage Bot will enable you to carry out tests without spending money, Millionaire Copywriting Mastermind will help you to come up with the copy to test so both products complement each other.

If you purchase either Advantage Bot or Millionaire Copywriting Mastermind through my links then I would be happy to give you a copy of my report entitled ‘The Ultimate Copywriting Swipe File’ which is a report that I prepared based on a thread in the Warrior Forum where the Warriors revealed their favourite copywriting  swipes.  I compiled this information into a handy little report with links to the resources.

If poor copywriting is killing your conversions then these two products – Advantage Bot (which comes with A/B Optimizer) and Millionaire Copywriting Mastermind – will undoubtedly help you.

 

 

Carl Picot & Millionaire Copywriting Mastermind

This post is about Carl Picot and Millionaire Copywriting Mastermind, which is the product that he launched recently.  The reason I am covering this is that I helped Carl to set up his product.

Carl approached me to set up his membership site – both the theme and the the membership software were causing him problems so I worked with him to set up his product, ready for launch.

Prior to launching the product, he attended a marketing workshop in Manchester and said that ideally he wanted to distribute some leaflets advertising his launch at the event but he couldn’t do this because his printer had broken down.  This was a week before the event took place!

I therefore advised him to outsource the job and gave him a link.  He received his leaflets just before setting off for the event and distributed them at the event.

As it turned out, his product launch was a huge success with well over 600 front-end sales driven mainly by affiliates jumping on board.

Three factors are interesting about this:

  • Carl is very dis-organised and it is a miracle that he launched at all.  He was still changing the sales letter at the point of launch and his computer filing system is non-existent.  This was only his second launch.
  • He leveraged the skills of others by interviewing them – this method of product creation is somewhat old-hat but Carl proved that it can still work spectacularly well.
  • Carl has been to the point of bankruptcy in the recent past but kept moving forward to his goal despite all his difficulties and leveraged his online relationships to achieve eventual success.

Here is a snapshot of his site:

Millionaire Copywriting Mastermind

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Here is an unsolicited testimonial from Carl:

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I find Carl Picot’s story and his success with Millionaire Copywriting Mastermind very inspiring and I am proud of the fact that I was able to help him before he achieved his success.

You may be interested in viewing this interview with Carl in which we discuss his journey to creating the Millionaire Copywriting Mastermind product – I think you will find it very interesting and inspiring with some great learning points:

For more information about Millionaire Copywriting Mastermind – Click Here