I’ve just been listening to a podcast by Josh Bartlett in which he revealed his 10-step process for creating his products.
Josh is a very successful internet marketer and has created two highly successful products:
- Easy Video Suite (formerly Easy Video Player)
- Audello which is podcasting software
He was formerly an Ebay Power Seller but gave up this business model to create software and he has a team of talented software engineers working for him although he says that he does not have a lot of coding experience himself.
This is the 10 step process that he recommends:
- Pick a niche about which you are passionate
- Research the niche and offer as much value as you can before you begin to sell anything
- Make a high-quality free product and then ask your prospects to answer a short survey – incentivise them to complete the survey with a relevant prize – preferably physical as this has higher perceived value
- You will see a pattern from the survey – research the answer to the main problem and build a product to solve the problem
- Follow up and offer more free value BEFORE you release your product to show that you do things to a higher level
- Release your paid product to your list of people who opted into your freebie and listen to their feedback
- Recruit them as affiliates for your product and educate them about how they can make money with your product
- Use those affiliates to do a full launch
- Follow up with great after-sales care
- PROFIT
What came though in the podcast is that Josh has a desire to offer genuine value – his podcast is called Beyond The Hype – and his attention to customer service which is beyond what most marketers offer.
So his business model has integrity – he create a limited few products based upon careful market research, listens to feedback to improve his offering and offers exceptional customer care to make them the best in the marketplace.
Speaking personally, I was eager to purchase Audello based upon my buying experience of Easy Video Suite – both of these are high-ticket products but price is never a factor if you receive value and greater customer service – I am sure you agree!
Josh Bartlett’s 10-step process has a lot of integrity built into it and it has been highly profitable for him. You can listen to Josh’s full story here.