Posts Tagged → advertising

Headline: Please Piss On Our Advert!

PEEING ON THIS ADVERT MAY CHANGE YOUR LIFE!

Apparently there is a chemical in the urine of a pregnant woman that interacts with another chemical on their advert to reveal the discount code.

Very clever.

You could say it is also a pregnancy test!  However, it does mean that they have a tightly targeted audience who will get a great introduction to Ikea and encourage them to come into their store to buy more products for their baby.

Of course, most of us would like to piss on advertising for very different reasons!

Creativity is a key ingredient in advertising and in the past there have been some great headlines.

Here is one from Jon Morrow:

HOW TO QUIT YOUR JOB, MOVE TO PARADISE AND GET PAID TO CHANGE THE WORLD

You could easily change this for your own purposes:

HOW TO FLIP YOUR MIDDLE FINGER AT YOUR BOSS, WORK FROM HOME AND GET PAID TO IMPROVE OTHER PEOPLES LIVES

HOW TO CHUCK IN YOUR JOB, WORK ANYWHERE IN THE WORLD AND GET WELL PAID FOR DOING SO.

Here’s another by Ashley Ambirge:

CAUTION: STOP MASTURBATING WITH YOUR MONEY

We can change that to:

WARNING: THIS IS JUST ‘MIND-MASTURBATION’ IF YOU DON’T TAKE ACTION  (- this should be a warning on all training courses and ‘how to’ books!)

DON’T MASTURBATE WITH YOUR MONEY – BUY THIS!

Here is another by Rita Templetion :

YOUR PENIS WON’T FALL OFF AND OTHER THINGS BOYS SHOULD KNOW

How about this:

IF YOU DON’T BUY THIS YOUR PENIS WON’T FALL OFF BUT…

WHY THIS COULD TURN YOUR BALLS TO RAISINS AND OTHER SECRETS INTERNET MARKETERS SHOULD KNOW

How about this one by Yvette Caster:

21 REASONS TO HATE KIDS

We can come up with:

21 REASONS TO HATE… (KITTENS, PUPPIES, PARENTS, MARRIAGE, SEX, GOLF, INTERNET MARKETING, MY BLOG etc etc)

 

These headlines are both outrageous and entertaining and invite readers to read on to find out what you are talking about.

Other than inviting your readers to piss on your advert, what outrageous ideas can you come up with for your adverts?

Here’s What Internet Marketing REALLY Is

woman-912367_1920-Hand-Drawnx1I started internet marketing full-time in April 2009 but it has always been difficult to explain to others what internet marketing really is.  I’ve struggled to come up with a simple explanation but I recently had a moment of epiphany.

I was watching the introduction to one of Eban Pagan’s courses and he suddenly asked the audience if they new what internet marketing was?  He answered his own question… internet marketing is online advertising.

This blog post for example is advertising – it has been written to attract eyeballs and to persuade you to take action i.e. sign up to my list, buy a product or simply keep in touch until one of these events happens.  This is advertising.

Creating videos and audios, or indeed any content, is advertising.  That means that if you are doing any sort of internet marketing it means that you are in the advertising game and you need to study the rules of advertising.

This means crafting headlines that attract attention, structuring your content to lead to a desired outcome and asking for ‘the click’ within your content.  It means that gathering data such as # of views, # of clicks, heat maps, conversion rates and so on is vital to success.

It means that understanding sales psychology – things like scarcity tactics, trust builders such as social proof, authority building, reciprocation etc – is important to include in your content and sales letters.

Sometimes, when we are creating content, we can lose sight of the ultimate purpose of creating the content in the first place.  If you can remember that you are in the game of advertising it will help you to create content that converts.

It will also help you to choose which skills you need to improve in order to get better at internet marketing i.e. advertising skills.

Advertising – this is what internet marketing really is.