PEEING ON THIS ADVERT MAY CHANGE YOUR LIFE!
Apparently there is a chemical in the urine of a pregnant woman that interacts with another chemical on their advert to reveal the discount code.
Very clever.
You could say it is also a pregnancy test! However, it does mean that they have a tightly targeted audience who will get a great introduction to Ikea and encourage them to come into their store to buy more products for their baby.
Of course, most of us would like to piss on advertising for very different reasons!
Creativity is a key ingredient in advertising and in the past there have been some great headlines.
Here is one from Jon Morrow:
HOW TO QUIT YOUR JOB, MOVE TO PARADISE AND GET PAID TO CHANGE THE WORLD
You could easily change this for your own purposes:
HOW TO FLIP YOUR MIDDLE FINGER AT YOUR BOSS, WORK FROM HOME AND GET PAID TO IMPROVE OTHER PEOPLES LIVES
HOW TO CHUCK IN YOUR JOB, WORK ANYWHERE IN THE WORLD AND GET WELL PAID FOR DOING SO.
Here’s another by Ashley Ambirge:
CAUTION: STOP MASTURBATING WITH YOUR MONEY
We can change that to:
WARNING: THIS IS JUST ‘MIND-MASTURBATION’ IF YOU DON’T TAKE ACTION (- this should be a warning on all training courses and ‘how to’ books!)
DON’T MASTURBATE WITH YOUR MONEY – BUY THIS!
Here is another by Rita Templetion :
YOUR PENIS WON’T FALL OFF AND OTHER THINGS BOYS SHOULD KNOW
How about this:
IF YOU DON’T BUY THIS YOUR PENIS WON’T FALL OFF BUT…
WHY THIS COULD TURN YOUR BALLS TO RAISINS AND OTHER SECRETS INTERNET MARKETERS SHOULD KNOW
How about this one by Yvette Caster:
21 REASONS TO HATE KIDS
We can come up with:
21 REASONS TO HATE… (KITTENS, PUPPIES, PARENTS, MARRIAGE, SEX, GOLF, INTERNET MARKETING, MY BLOG etc etc)
These headlines are both outrageous and entertaining and invite readers to read on to find out what you are talking about.
Other than inviting your readers to piss on your advert, what outrageous ideas can you come up with for your adverts?