I received an email from Tony Shepherd (one of my favourite marketers to follow) – it was entitled ‘The Entire Marketing Strategy’. What a great subject line – it is difficult not to open an email with that subject line. This is what he said: Did you know that the term ‘Hooker’ for a lady … Read more
In this article, I want to discuss the differences between short term versus long term marketing relationships. I think you know what I mean… How quickly do you go for your customers wallet after they have subscribed to your list? Should you have a packed sales funnel after the initial optin or should you seek … Read more
What does monetization look like in YOUR business? This is the topic in Sean Mize’s latest email to me and he went on to say: Sometimes I feel like when I see folks working on their business . . . they don’t know WHY they are doing what they are doing. They don’t have … Read more
You may be asking yourself what is a good squeeze page conversion rate? The truth is that this is a bit like asking ‘how long is a piece of string’ because there are a number of critical factors that will influence the conversion rate of any particular squeeze page: Quality of the traffic The ‘quality’ … Read more
I’ve been studying about how to do story telling with email marketing – specifically reading Auto Responder Madness by Andre Chaperon. At well over 300 pages, it is an ebook that I have had on my computer for quite a while and failed to read properly because of its length – indeed, I refer to … Read more
I am about to start list building with Optin Hurricane. I have been exploring if there are better and faster methods for building a list. In the past I have relied upon SEO to drive traffic to my website and then had various optin or buying options on my website. I have also built lists … Read more
I have been learning more about how to write powerful email copy from three top products: The Tao of Email Copywriting by Matt Furey Kickass Copywriting Secrets by John Carlton Autoresponder Madness by Andre Chaperon Last night I finished going through the Matt Furey product (which retails at $197). He is reputed to be one … Read more
I’ve decided that my next product should be Email-ATM – it’s a product that’s all about email marketing. In the past, this has not been an great area of strength (or interest) for me: I’ve lacked a proper strategy I’ve lacked consistency I’ve really failed to focus on this area of my business This is … Read more
You are probably already aware that emails in the cloud are a great way of reducing the long-term cost of your email marketing. The popular email auto-responders like Aweber and Get Response have conditioned us into believing that we need to pay more the bigger our list gets and the more emails that we send … Read more
