This includes the key performance indicators and critical success factors that need to be monitored and tested in your online business. Having a robust management information system is critical in any business and this section shows you how, including the use of Google Analytics and Google tools.
In this article I want to cover why you MUST have analytics data for everything you do in your business. You may already be aware of this at some level but it may seem too time-consuming or complicated to set up. I want to address both these issues in this article because this mindset has … Read more
Do you remember Dire Straits and their song ‘Money For Nothing ‘ – this sums up information marketing because all the information that people are looking for is out there on the internet for free. So why do people buy info-products if they can get the information for free? It mainly has to do with … Read more
I’ve been indulging in a bit of Shakespearean Copywriting this week. I completed my eBook entitled ‘What You Can Measure You Can Manage’ and this in now on my site http://measurenmanage.com. I will be completing this product with an Excel spreadsheet as I develop my own management information system. There is already a nice bonus … Read more
One of the important business principles that I have learnt and re-learnt over my business career is that ‘Measurement Drives Action’. Let me explain… As a corporate bank manager one of my tasks was to enforce the receipt of management information from customers on a monthly basis. This ensured the following: that the customer was … Read more