Online Business Strategy, Planning and Structure
The strategy, planning and structure for creating a sustainable online business
The Issue of Scope Creep in Consulting
‘Scope creep’ is a common issue in consulting and one of the big downsides of consulting. So what exactly is scope creep? This is where you agree to do a job for someone else for a fixed fee and they try to expand the scope of the original project or change their minds about the … Read more
New Products In The Pipeline
Here is a brief summary of the new products in the pipeline for the next month or so. These are new products that Chris Cole and I are creating. After our success with The Hangout Cash, and our effort to provide tremendous value to our members through follow-up webinars, we have decided that we really … Read more
The Difference Between Success & Failure
The difference between success and failure is often extremely small. I was thinking about our recent product launch – The Hangout Cash Code. It’s a good product and we’ve made well over 450 sales in the first 2 weeks of our launch, and sales keep rolling in every day. But I’ve got products that are … Read more
An Overview of Business Storyboards
Business Storyboards is a product that covers the topic of business strategy and planning. This information has been distilled from my experience in banking, consulting and, latterly, internet marketing. It includes a number of high-level business strategy trainings. To get further details about Business Storyboards click here.
WSO Schedule For Next 14 Weeks
This week I have been planning my WSO Schedule for the next 14 weeks. As you will know from my last post I have been challenged to create one WSO per week. Initially, I felt pretty stressed by this target but this feeling of pressure has lifted by planning out my schedules below. The fact … Read more
My Latest Challenge – At Least One WSO A Week
I’m preparing for my latest challenge – at least one WSO a week. That’s quite a challenge for me since I have not launched many WSO’s. (Also, I am babysitting my grandchildren for part of the time in April during the Easter break.) I first came across the idea of launching multiple WSO’s from Sean … Read more
What would you do if you had $2,000 to invest in your business?
One of the newsletters I like to invest in is Tony Shepherds – I usually buy it 6 monthly in arrears when he puts it up for sale in the Warrior Forum. In the latest batch, he posed the question – ‘What would you do if you had $2,000 to invest in your business.’ I’ve … Read more
Planning: Put A Number On It
Don’t do what Beyonce advocates and ‘put a ring on it’, Put A Number On It! I’ve been a long-term member of 6-in-6 Coaching, which is owned and operated by Jason Fladlien & Wilson Mattos of Rapid Crush. Originally, I paid for 12 fortnightly coaching sessions and we are now up to Session 67 – … Read more
My Business Plan for 2014
This article covers my business plan for 2014. To put this plan into perspective, let’s retrace my steps during 2013. At the start of 2013, I was in another coaching programme which relied heavily on the WSO launch model. I subsequently listened to a webinar that made it clear that such a model was not … Read more
Anchor Your Sales Funnel With A Coaching Programme
Do you anchor your sales funnel with a coaching programme? If you don’t, then this may be the reason why you are not selling as many info products as you would like. Why? Because a high-priced coaching programme positions you as an expert or guru in your niche and if your prospects cannot afford your … Read more
The Hero With A Thousand Faces – My Story
‘The Hero with a Thousand Faces’ is a book written by Joseph Campbell. The first time that I heard about this book was from Chris Payne at the KISS 2 seminar last weekend 19th/20th October 2013. Apparently, both the storyline of Star Wars and also The Lion King are built around the framework that was … Read more
The Very Essence of Making Money Online
In the process of creating a viable management information system for my own online business, I have been thinking about the very essence of making money online. What are the critical success factors and how can I measure my progress towards achieving them? These are critically important questions because they will determine our daily activities … Read more
Mark’s Month 1 Progress Update
I started my coaching just over one month ago with Marc Milburn and set up this blog on the 1st May. I thought that I would just recap my progress to date in the first month. We have now had 6 trainings within the bonus product called Digital Millionaires Bootcamp. This training was a basic … Read more
Internet Marketing Strategies For a Sustainable Online Business – The First Post
This new website has been created to share my internet marketing strategies and my journey to creating a sustainable online business. In fact starting this site is part of that strategy. I already have a well-established blog called The Business Renegade that I started 4 years ago in 2009. Initially that blog was about ‘how … Read more