The Problem With The Make Money Online Niche

In this extract from a comment on Perry Marshall’s blog, he sets out the problem with the make money online niche: The problem is you’re selling “how to make money on the Internet” information, and that’s how you’re attempting to succeed online. There is a whole host of problems with that: 1) If you do … Read more

Focus on Changing Lives

Changing Lives

Placing the focus on changing lives when creating your business is where it’s at in the opinion of Sean Mize… and I agree with him.  Here is his latest email to me: What would happen if you discovered that what people wanted to know – wasn’t what they needed? You’d stop teaching it immediately and … Read more

5 Internet Marketing Planning Questions To Answer

This is the text of an email from Sean Mize. One of the biggest challenges I see when working with folks who are trying to build something from scratch but they keep spinning their wheels is that they aren’t real clear on who they are going to help, and how they are going to charge … Read more

Building Your Business in 2017

Building Your Business

Thinking about building your business in 2017? It’s different for different folks, depending on what you already have in place. If you do not have a clear picture of who you are going to help and how you are going to help them, the most important thing you can do to build your business in … Read more

The 7 Components of a $100,000 a Year Business

$10k a month

The 7 components of a $100,000 a year business (or a million a year, or $600 million a year like Agora is purported to do): visitors who have the need you solve–> squeeze page to get folks on your list –> thank you page that builds credibility–> sales page for product –> delivery page for … Read more

How To Be A Leader In Your Niche

How To Be A Leader

I have just been reading a 25 page report by Jeffrey Davis called ‘Write To Lead’ which is really about how to be a leader in your niche. Here are a few of the key points in the report.. He says that in order to lead, you do need some grounding of expertise gained through … Read more

Choose Your Goals Carefully

In this article I want to discuss the topic of choosing goals. I was watching a TV programme last night called ‘How The Other Half Lives’. The programme specifically covered the lives of billionaires living in New York (which apparently has more billionaires than any other city in the world.) After watching for a while … Read more

5 Vital Parts

There are 5 vital parts to your information marketing business, regardless of the income level to which you aspire, and the skill you teach your clients, members, buyers, and subscribers. 1) The thing that you teach that changes lives, that solves problems, or relieves challenges. 2) Traffic – A way to get people who have the … Read more

What Does Monetisation Look Like in YOUR Business?

Monetization

What does monetization look like in YOUR business? This is the topic in Sean Mize’s latest email to me and he went on to say: Sometimes I feel like when I see folks working on their business . . . they don’t know WHY they are doing what they are doing.   They don’t have … Read more

Act Like Who You Are – Sean Mize

Act Like Who You Are

(This is an email that I received from Sean Mize entitled ‘Act Like Who You Are’ – I am copying it to my blog because this is a great strategy.) There’s a fallacy floating around in the im space that says you have to be a “marketer” and learn to “market” and “sell” and “write copy” … Read more

How To Create An Irresistible Offer

Create An Irresistible Offer

In order to create an irresistible offer you first have to understand the true value of what you are offering. It’s NOT the e-book, audio video or even coaching or any of the products or services that you have to offer! The core value is how what you offer will change the life of your customer i.e. … Read more

#1 Market Research: Using Facebook

Market Research Using Facebook

In this post I want to cover how to do market research using Facebook. Facebook currently has 1.6 billion monthly active users worldwide and they are busy gathering data on all their users.  You can access some of the data through Facebook Audience Insights. Go to your Facebook account and search for ‘Audience Insights’. Simply … Read more

Internet Marketing Explained

Internet Marketing Explained

‘Internet Marketing Explained’ is my attempt to explain internet marketing as simply and with as much clarity as I can from the perspective of over 6 years of internet marketing experience. It is easy to lose sight of the simplicity of the internet marketing model because there are so many distractions and offers that confuse … Read more

Book | Blog | Podcast -> Amazon | Google | iTunes

book blog podcast

Book, Blog, Podcast is a strategy for leveraging the power of Amazon, Google and iTunes and getting your message out into the mainstream. Amazon, Google and iTunes are the traffic monsters that are always looking for high quality content. If you are looking to get your message out into the world then you need to … Read more

Profitable Niche – The Inch Wide, Mile Deep Strategy

Profitable-Niche

One of the biggest mistakes I have made with my business is my failure to operate in a focused profitable niche and adopt the ‘inch-wide, mile-deep’ niche strategy. I’m supposed to be operating in the make money online niche which has a number of sub-niches but I’ve signally failed to restrict my activities to a … Read more

The Martha Lane Fox Richard Dimbleby Lecture

martha_lane_fox

I watched the Baroness Martha Lane Fox Richard Dimbleby Lecture last night and was struck by the coolness and cleverness of Martha Lane Fox of LastMinute.com fame. I can’t help thinking that in the musty, fuddy-duddy atmosphere of the House of Lords she must shine as a beacon of energy and light in an otherwise … Read more

Internet Marketing – The Bare Essentials

Internet Marketing Essentials

In this post I am going to cover what I see as the bare essentials required for internet marketing success. The problem with internet marketing is the number of distractions that wil blow you off course.  Once you get onto a few marketers lists you will often find that you are smothered in a blizzard of offers. … Read more

How To Get Your Offline Business Noticed Online

In this video I briefly cover the burning issue ‘How To Get Your Offline Business Noticed Online.’ In the video I cover: how potential customers find your business online an example of an actual client the importance of keywords and keyword research on page optimisation off-page optimisation paid advertising the importance of having a clear … Read more

Classified Ads Website Completed

I’ve just completed a classified ads website for a client. The site is called Homestay Pals and is specifically to enable anyone with a spare room in their house to advertise for paying guests – a small home business opportunity which is quite common around the world. The difficulty in creating this site was creating … Read more

$6.5M For A Photograph!

Peter Lik has received $6.5m for one photograph. Here is a link to his website. Here is a link to the article, which also reveals that he sold 2 further photographs to the same collector for $1.1m and the other for $2.4m.  That’s $10m in total! Having looked at Peter Lik’s work on his website, … Read more

How to Genuinely Change Lives With Your Internet Business

The problem with trying to make a living online is that it can become all about making money rather than genuinely changing lives.  After all, we all have bills to pay and there is a pressure to make money! So how can we change lives without losing our integrity through the imperative to make money? … Read more