One of the newsletters I like to invest in is Tony Shepherds – I usually buy it 6 monthly in arrears when he puts it up for sale in the Warrior Forum. In the latest batch, he posed the question – ‘What would you do if you had $2,000 to invest in your business.’
I’ve curated a clip from the Newsletter, because I think that this is particularly good advice.
It has taken me 5 years to learn the ropes and I would have made money a lot faster online if I had received this advice (and believed it) 5 years ago. You will therefore readily understand why this struck a chord with me.
What I have learnt is that you can acquire skills very cheaply – much more cheaply than trying to do everything yourself. If you are scaling a business, you simply do not have time to do it yourself – you need to hire in skills to help you.
That’s what a business is all about – coordinating and leveraging the skills and knowledge of others to produce a result for your customers.
I’m still not heeding this advice – today I installed Adobe After Effects onto my computer so I could make some cool video effects but at the time I was downloading the programme I was asking myself what the hell I was doing. It would be much more efficient to outsource shit like this.
The other thing that took a long time for me to understand is what is meant by ‘marketing’ because you tend to think that everything you do is marketing, including setting up your website and creating the product. In this context, marketing’ means the actual promotion of the product i.e. driving traffic, whether paid or free, to your offer and the processes you adopt i.e. whether the traffic is cold or has been warmed up beforehand. Also the script or copy you use to persuade your customer to optin and/or buy your offer.
As Tony says, the marketing stage is the key one – almost nobody will buy unless you get this part right, however good your product.
So if you were wondering what you would do if you had $2,000 to invest in your business, you could do a lot worse than taking Tony Shepherd’s advice in my opinion.