I have been experimenting with landing page templates to try to uncover a page design that I really like.
In reality, it’s not what I like that really matters – it’s all about how the page converts when I put traffic through it. But first you have to create a page so that’s what I have done.
There is a lot to be said for creating your lead generation page on Aweber like this – very plain and simple, blazingly fast page loading speed, no distractions and these types of pages will convert at 50% plus.
However, most would advocate more sexy designs like these:
One of the highest converting sales pages is Google Adwords sales page so I also created a kind of replica page like this. The colours really need to be a little more subtle to match those of Google but the layout is similar. Also, in the tabbed content, whilst Google Adwords have a call-to-action in each tab, theirs is more subtle. I don’t really like the confusion on this page of having two calls to action – one to the right of the main image to sign up and then the multiple calls to action in the tabs. So I would probably just go with one main call to action or a small call to action at the bottom of each tab (-as per the ‘Success Stories’ tab).
As far as possible, it’s best to keep your landing page above the fold if you can – that’s why the Google Adwords design is so clever with the tabbed content.
I create all these pages within about an hour and then saved these pages as templates so I can redeploy them with actual offers to test them.
If I’m honest, I really like the simple designs best – less is more so I really prefer the minimal designs personally.
Which one of these landing pages templates do you prefer? – let me know in the comment box below and don’t forget to optin to my list in my sidebar if you want to find out at some point in the future how these landing pages actually convert!