Placing the focus on changing lives when creating your business is where it’s at in the opinion of Sean Mize… and I agree with him.  Here is his latest email to me:

What would happen if you discovered that what people wanted to know – wasn’t what they needed?

You’d stop teaching it immediately and start teaching them what they need, right?

Over the course of the last year, it has become crystal clear to me that folks who want to get started online with nothing, and just want to “find that silver bullet” that will change their life . . . what I teach doesn’t work for them.

What does work . . . .

I have found that when the following 3 things occur, success can happen:

1) when someone has an idea about changing lives in a particular way and they determine they are going to focus on learning how to change as many lives as possible

2) when they focus on building a rock-solid foundation in their business that simply supports #1 above (not a zillion other things that big marketers tell you you have to have)

3) and this is a bonus . . . the most  effective business model I know of, I have  taught, and I have seen, in online marketing, is the coaching model, the one I teach in my book, Anyone Can Coach.

When I see folks who do those 3 things, I see success.

When folks try to do any of these things:

• look for a perfect system
• focus on traffic
• focus on the money
• copying what they see others doing to make money
• get involved in fads
• think they can game anything
• or anything else not directly related to #1, #2, and #3 above . . . they spin their wheels relentlessly.

So with that said, I’m changing my own focus to teaching those 3 things- the things that have had the MOST impact for my clients over the last 10 years.