I’ve just been listening to a podcast by Josh Bartlett in which he revealed his 10-step process for creating his products.

Josh is a very successful internet marketer and has created two highly successful products:

• Easy Video Suite (formerly Easy Video Player)
• Audello which is podcasting software

He was formerly an Ebay Power Seller but gave up this business model to create software and he has a team of talented software engineers working for him although he says that he does not have a lot of coding experience himself.

This is the 10 step process that he recommends:

1. Pick a niche about which you are passionate
2. Research the niche and offer as much value as you can before you begin to sell anything
3. Make a high-quality free product and then ask your prospects to answer a short survey – incentivise them to complete the survey with a relevant prize – preferably physical as this has higher perceived value
4. You will see a pattern from the survey – research the answer to the main problem and build a product to solve the problem
5. Follow up and offer more free value BEFORE you release your product to show that you do things to a higher level
6. Release your paid product to your list of people who opted into your freebie and listen to their feedback
7. Recruit them as affiliates for your product and educate them about how they can make money with your product
8. Use those affiliates to do a full launch
9. Follow up with great after-sales care
10. PROFIT

What came though in the podcast is that Josh has a desire to offer genuine value – his podcast is called Beyond The Hype – and his attention to customer service which is beyond what most marketers offer.

So his business model has integrity – he create a limited few products based upon careful market research, listens to feedback to improve his offering and offers exceptional customer care to make them the best in the marketplace.

Speaking personally, I was eager to purchase Audello based upon my buying experience of Easy Video Suite – both of these are high-ticket products but price is never a factor if you receive value and greater customer service – I am sure you agree!

Josh Bartlett’s 10-step process has a lot of integrity built into it and it has been highly profitable for him.  You can listen to Josh’s full story here.