Here is a brief summary of the new products in the pipeline for the next month or so. These are new products that Chris Cole and I are creating.
After our success with The Hangout Cash, and our effort to provide tremendous value to our members through follow-up webinars, we have decided that we really need to refocus on launching new products.
Chris Cole & I have decided to launch one product a week. These products will be tightly focused and high quality – meant for consumption in around an hour or so. Ideal for the ‘one problem, one solution, at one sitting’ type of product.
With this in mind, here is our planned schedule for the next 4 products and the planned launch dates:
#1 Productivity Made Simple – in this product Chris and I have used Google Hangouts to create a series of training about improving productivity. This includes a review of some of the best productivity tools that we have used.This will be launch on 15th September 2014. Rather than a blockbuster product it was originally destined as ‘list-bait’ but we will launch it nevertheless and see how it fares in the marketplace.
#2 Honey Trap Funnels – this is a product that I have had in the pipeline for a while now as I wanted to offer a cloned sales funnel that could be quickly and easily deployed because you simply have to slot your own product offers into the pages. We will also be reviewing different types of funnel and we have a nice marketing-twist in mind for this! This product will also enable me to establish a joint, self-liquidating sales funnel for our partnership too which we can start driving paid traffic and grow our list exponentially. Launch date 22nd September.
#3 Launch a WSO in 3 Days – Chris & I are prolific product creators. In this product we will be demonstrating how it is possible to launch a WSO (Warrior Special Offer) in 3 days when you systemise the entire process. This will be an opportunity for us to review our product creation systems too. Launch date 29th September.
#4 Webinars For Local Businesses – the name of this product has yet to be established but the basic principle is that we will be exploring how Google Hangouts could be used by local businesses. This was something we covered in The Hangout Cash Code but we want to dive deeper into this aspect of video marketing for local businesses. We think this is a largely unexplored opportunity and we will get creative about how local busineses can use this technology to grow their business. Launch date 6th October.
These products may be replaced by others if we see an opportunity that needs pursuing urgently, but this is our plan for the next few weeks. I also want to create a product about email marketing, so expect that to be on the list in the near future!
In addition to these products, we have been helping Saul Maraney, one of our students, to launch his first product as a WSO – it’s called The Showcase App Profit Formula, which is due to go live on 9th September. This has a very good upsell – comprehensive training on Google+ which is exciting because I see a lot of untapped potential in Google+. In fact, even more so than Facebook for B2B marketing.
Also, quietly in the background, I am putting together a product called ‘Video Hooks’ which is a larger product about video marketing which will be excellent to add into our sales funnel. Part of the content for this will come from a bonus session that we have promised to buyers of the product we are viewing in the paragragh below.
Chris and I have also started a weekly broadcast at Marketers Radio.com. The second episode airs tonight with two guests and we will be reviewing a product called Incredible Green Screen, made by our friend and colleague Matthew Houghton. This product reached #1 on JVZoo and has made well over 1,000 sales so this is very exciting.
We also have a LIVE event in our diary at Heathrow Airport for the 1st and 2nd November – which will be an an opportunity for Chris and I to meet physically for the first time. We will also be meeting many of the coaching students that we have been growing with over the last 12 to 18 months.
This is how a business is created – by taking action and selling stuff rather than being a perpetual consumer in training mode!
Those are the new products in the pipeline, so we have some very exciting times ahead!