Categories : Email Marketing List Building

 

I am about to start list building with Optin Hurricane.

I have been exploring if there are better and faster methods for building a list.  In the past I have relied upon SEO to drive traffic to my website and then had various optin or buying options on my website.

I have also built lists by launching info products on JVZoo and Warrior Plus where traffic has largely been driven by affiliates.

However, I wanted to find a way of creating a list faster through paid traffic but realised that, if I was going to pay for traffic, I needed a number of things in place:

  • a good sales funnel
  • analytics to measure conversions and ROI
  • split-testing to improve conversions
  • the means to recover traffic ‘leaks’ using exit popups

I bought a product called ‘Optin Hurricane‘ – The Secret Files’ that sets out a basic funnel for solo-ad traffic as follows:

Optin Hurricane Basic Funnel

To facilitate the building of this funnel I am using a plugin called Optin Hurricane which I have purchased and installed on my blog.

It is my intention that the front of my website will be this funnel and access to the content on my site will only be granted once someone has gone through my squeeze page.

The plugin knows when someone has already opted in or visited before and previous visitors can therefore be redirected to my blog.

There are a number of other features that make this plugin highly attractive:

  • Multiple Squeeze Page Styles
  • Multiple Backgrounds – images, videos or colours
  • Vertical & Horizontal Squeeze Page Formats
  • Built in Call To Action Buttons (but you can customise as well)
  • Diverse Engagement Effects – animated options
  • One Click Countdown Timers
  • Exit Pop Up Technology
  • Universal Auto-responder Integration
  • Mobile Optimized Squeeze Pages
  • FB Comment Functionality
  • Import/Export feature for pages
  • Add Footers, Menus & Disclaimers
  • GEO Targeting & Visitor Segmentation to allow only specific countries to visit pages to segment your list
  • Generate Free Traffic through viral features
  • Accurate Tracking – find out your squeeze page conversions, premium stats redirects, past visits and build multiple campaigns (- link tracking is built into the software too!)
  • Redirect Past Sign Ups
  • Redirect Past Visitors

These extensive features mean that I do not need to add other plugins and software to achieve my goals. It even has an inbuilt meta refresh page that is illustrated in the above diagram as ‘Confirm & Redirect’.  This page is also integral to the conversion tracking system.

Now that I have the sales funnel plan and the software to implement the plan, product offers now need to be added, the pages created and then traffic applied to the front of the funnel to test conversions and ROI.

‘Squeeze page 1’ will have an offer that covers a basic plan for how to make money online whilst ‘Squeeze page 2’ will probably cover how to generate traffic which is a major problem to internet marketers.  After that, visitors will be sent to my e-book offer wall that is already on my blog – http://mark-salmon.com/offerwall/ebooks/ .

I then need to write the email follow-up sequence which is the semi-automated part of the system.

This means that when my list building system is set-up anyone coming to my site at http://mark-salmon.com they will visit my primary squeeze page and either optin or try to leave which will trigger a second squeeze page where they will either optin or try to leave which will trigger a redirect to my ebook offer wall http://mark-salmon.com/offerwall/ebooks/ .

If anyone who has already opted in comes back to http://mark-salmon.com then they will be redirected to my blog at http://mark-salmon.com/news .

When on my blog or if someone comes into my site via a post then there is a pop-over offer to join The Sky Inside (my product) for free and there are other offers bothin the sidebar and on posts and pages throughout my website.

All this is in a effort to maximise the my traffic to my blog by ensuring that visitors have multiple opportunities to join my list which is my primary goal.

Once on my list, my prospect will be redirected to an initial paid offer and will also receive 7 days of follow-up emails with further information and offers. Thereafter, they will join my master list and will receive broadcast emails.

Purchasing Optin Hurricane will make your task of building a relatively sophisticated list building sales funnel relatively easy and I therefore recommend it.

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

Leave a Comment

Your email address will not be published. Required fields are marked by *.