This is an interim report on the Mark Steer Product Creation Consultation which was covered in a previous blog post.
Progress is being made, albeit slowly.
Mark has got bogged down in unnecessary detail and I therefore held another 0ne hour consultation with him during which we built out his entire Membership site (from fresh WordPress installation), including all the membership pages.
Mark has already created his eBook and has now added it to the page but I had to help him to improve the eBook cover so that it is presented nicely.
This eBook has simply been uploaded to his host server rather than to Amazon S3, but one step at a time is necessary.
Two Pinterest-related bonuses have been added by me to his Bonuses page so he doesn’t have to worry about that.
Mark wasted a lot of time in fiddling with his website header, making 11 changes to it, until I stepped in and sorted it out within 5 minutes.
The learning point here is not to waste time on things like this when someone else will do it for you for $5 on Fiverr!
As I said to Mark, your customers will not buy your banner from you – it is not adding value to the core information he is selling. (I do understand that he is trying to present his product nicely but in striving for perfection he is not working on his core content i.e. his videos which are the real value in the product.)
That brings me onto the fact that I have now given Mark just over 24 hours in which to create his 6 videos, because he has wasted so much time on unimportant matters. He has not focused on his product creation so we have now agreed a tight deadline. (I have told him that he must not strive for perfection but to get it done because he can go back later and improve it if he wants to.)
His mind is still playing games, trying to slow him up. I have demonstrated how easy it is to create a Screencast video, so he has no excuses.
Once he has his videos, he can strip the audio files from them if he wishes to create another modality for his content.
He also needs to finish off these details:
- create a short video for the Dashboard page – do this last so you can tie up any loose ends for members
- decide on which affiliate platform he wants to use and to create his affiliates page (Earn Money)
- He has a Mastermind page – I don’t know what this is – coaching or Facebook Group I expect – this needs to be created.
- He needs to add resources to his Resources page
- Also a contact form or Help-desk to his Support page
- Fine-tune the settings on his membership plugin and integrate with his autoresponder.
- He needs to add the sales page (outsourced) and payment button.
We will hold the final consultation on Thursday to tie up these loose ends PROVIDED Mark gets the videos done by close of business tomorrow night.
The pressure is now on him and the ‘jury is definitely out’ on this one but, as he is accountable to me for taking action, I still have high hopes that he will do it!
It’s now crunch-time for him.
His mind will be playing tricks on him, trying to slow him up but the reality is that he has everything he needs to get this product done in time for his consultation with Marc Milburn on Friday.