Categories : Internet Marketing & Sales

 

In my last post I set out my agenda for June but I was diverted by the latest innovation in Google Hangouts on Air – namely a product called Webinar Express.

I have been very interested in starting to do my own Webinars but I have been put-off by the extortionate monthly fees of the leading webinar software which is of course GoToWebinar.  For someone just starting out in Webinars, I think their fees, and the commitment to keep paying a monthly fee, have put me off taking action so far.

I have therefore been very interested in Google Hangouts on Air and I wrote a blog post on my Business Renegade blog that covered everything I had learnt about Google Hangouts on Air and even how to set it up all manually.

Recently I bought a plugin called the Hangout Plugin to automate the registration process but that back-fired when it conflicted with my blog and was totally unworkable.  I was therefore delighted to see the Webinar Express launch yesterday and I bought that plugin and set it up on my blog- see this video that I have created to promote the plugin to my list – at the end it diverts to the Webinar Express offer:

I will definitely be using Google Hangouts on Air in the near future, even if I am initially talking to myself only as I want to get used to using this technology.

I also started creating another new product this week called ‘The Way of the Warriors’.  This is an eBook recapping the main learning points from the Digital Millionaire Bootcamp run by Marc Milburn.  I thought that by writing this eBook I would embed the main learning points in my own psyche and, at the same time, create a nice saleable product.

I was fortunate enough to pick up a review copy of the new Membersonic theme built on the Genesis framework and tested this new theme for The Way of the Warriors product so I could give Andrew Hunter a nice testimonial by way of thanking him for the review copy.  I really like the theme and I will be using it for my non-core products to give a change of branding.
The Way of The Warriors

I also spoke to a friend about Marc’s coaching programme who enquired how I was getting on with the coaching.  She is very interested in joining Marc if she can persuade her husband to make the investment.  She is frustrated by her lack of progress and was bowled over when I told her what Marc was proposing to do for his coaching students over the next 12 months or indeed over our lifetime!

This week Marc Milburn gave us access to his Email Cash Siphon course so I have started to watch these videos too because I am not very good with this aspect of my business – I am too inconsistent and I don’t really like writing emails but I’ve got to discipline myself to do it daily as taught by Marc.  I also need to get my traffic system going as well – I am spending too much time on product creation, simply because I enjoy the act of creation.

One of the learning points from Marc was that he initially created a list of over 10,000 people by offering free stuff and when he finally tried to promote his products to this list he found that nobody bought anything because he had conditioned them to expect free stuff. He had to write-off this list and start again and he now recommends that most emails should be promotional in nature but with a weekly email to link to the free content on your blog. (On the other hand Marc teaches not to use your blog for promotional purposes – this is completely different to how I was operating before!)

I also helped someone in the Membersonic Forum who was wrestling with their header image – it seems that graphics are a constant problem for new internet marketers and I am thinking of doing a training showing how to create simple header and logo graphics using a variety of free and paid tools.  In this instance I just created the header for him.

I am also currently reading a book called ‘The Obvious Expert’, recommended by Alex Jeffreys.  I have to say that much of the advice in the book is fairly obvious too – write a book, find speaking events to speak at, create your own newsletter and so forth!  I have written a lot of eBooks so perhaps I ought to go the extra step and get them published on Kindle and Amazon.  In fact, that might be a good step forward with ‘The Way of the Warriors’.

One of the other small things that I have set up this week is to create a separate email to sign up to marketers lists with – this diverts into a special folder that I have set up on Gmail- here’s exactly what I did and why:

Finally, I have done some modest planning for my recurring income membership site – Business Creation Mastery – which I would like to launch by the end of June if possible. Let me know what you think about what I am doing in the comments below – I would love to hear your feedback!

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

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