Categories : SEO Traffic

 

Here are 3 excellent SEO tips that you may wish to adopt for your websites in order to generate more search engine traffic.

1 Keyword Research & Site Structure

Prior to setting up your website do some keyword research using the Google Keyword Planner to ensure that the keywords that you are optimising for have a reasonable amount of searches.

I prefer to use a silo structure for keywords i.e.

– choose a primary keyword and 4 secondary keywords for each website and each web page on the site

– these are chosen using the Google Keyword Planner to ensure relevance i.e. input your primary keyword and choose your secondary keywords from the relevant keyword ideas listed

– the website landing page is optimised for the primary keyword of the website and then create articles for the 4 secondary keywords i.e. they become the primary keyword for the article with another 4 secondary keywords chosen using the Google Keyword Planner

– this creates a pyramid structure of relevant articles all linking back to the primary keyword at the top of the pyramid.

– hypertext link between the articles

– ideally you also need to add your site to Google Webmaster Tools and add an XML Site Map.

– ideally your chosen domain name should include the primary keyword for the website

If you are looking for website ideas Digital Trends is a great way for coming up with ideas for trending topics that you can rank for.

2 Install the ‘WordPress SEO by Yoast plugin

Install the above plugin into your WordPress site and configure this plugin as per this article: https://yoast.com/articles/wordpress-seo/

3 Install the Transposh translation plugin

Install the free Transposh plugin (https://wordpress.org/plugins/transposh-translation-filter-for-wordpress/) and configure as follows (- you will need to tick the upgrade box on the xyz settings page and then update the plugin to enable you to select all languages -):

Transposh Languages

 

Transposh Settings

 

Transposh Translation Settings

 

Transposh Widget SettingsThen add the Transposh Widget to your sidebar

 Summary

Now let’s summarise what we have achieved.

We have chosen keywords that get a respectable amount of traffic (because it is pointless ranking for keywords that don’t get much traffic.)

We have structured our content so that it is relevant to the primary keyword and, if we then create high value articles, we should get lots of relevant keyword rankings.  (If you would like a tool and training to help you with your keyword structure and creating silo websites then Peter Garety’s P1 Traffic Machine is an excellent tool for this purpose.)

We have added the WordPress SEO by Yoast plugin and followed the instructions so that our site content is correctly configured for the search engines.

We have added the Transposh translation plugin so that our website appeals to searches from almost any source on the planet – Google will like this!

These 3 excellent SEO tips will put you a long way ahead of your competition.

SEO Resources

Here are some more SEO Resources to help you:

How to Write an SEO Article – Part 1
How to Write an SEO Article – Part 2
SEO Copywriters: Don’t Let Awkward Keywords Defeat You

 

About

Mark Salmon is an internet marketing consultant. Mark creates digital information products about starting and building an online business. Prior to starting his online business, Mark was a corporate banker based in the UK, then ran a business consultancy for around 8 years before deciding that his future was internet marketing. You can connect with Mark at: Mark's Google Plus Page Mark's Facebook Fan Page Mark's YouTube Channel Mark's Blog

2 Responses to “3 Excellent SEO Tips”
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  1. Thanks for this Mark. Have you found that your translated pages are searchable in google? I’ve read many posts that talk about Transposh’s inability to provide searchable content for translated pages…

    1. I don’t know the answer to this Chris. In all honesty, I become less and less interested in SEO as a means of generating traffic – I regard it as a bonus if my content ranks but do not rely on it for my business!

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